7-Eleven's delivery push fails to rattle

7-Eleven's delivery push fails to rattle

With 7-Eleven offering free-of-charge delivery service from 3,000 stores in Bangkok and the suburbs, food delivery services have found that it's not a big deal.

Ariya Banomyong, managing director of Line Thailand, said Line Man has offered delivery service for two years and is No.1 in food delivery service.

"I have not seen the details of the service by 7-Eleven yet, but I still don't see any impact on the market because the most popular items for delivery service are food and parcels," Mr Ariya said, adding that Line Man's parcel delivery service has been growing because of the rise of e-commerce.

Line Man offers five services: messenger, postal delivery, food delivery, goods delivery and taxi hailing.

"7-Eleven must do a great deal of investment if they offer the service free of charge, and I think it's tough," Mr Ariya said.

Pasit Thiannapapornchoke, marketing manager of Lalamove Thailand, said 7-Eleven's delivery service has not challenged Lalamove, probably because the service remains in the trial stage with just a few branches.

Lalamove offers services beyond just things bought from 7-Eleven. "We offer a purchasing service in which our drivers can purchase goods or services on behalf of customers from various shops and restaurants at up to 2000 baht and then be reimbursed immediately upon delivery, and this service is a good option for customers," Mr Pasit said.

Tarin Thaniyavarn, country head of Grab Thailand, said the movement reflects the changing lifestyle of consumers who rely on food delivery to save travel time.

The phenomenon has led to strong growth in Thailand's food delivery market.

From Grab's perspective, new players will help drive market growth and development, resulting in more benefits for consumers and more jobs and income for drivers. Customers will have more choices as players innovate and deliver the best service quality.

"New players will help strengthen the delivery business, and it's also an opportunity for Grab to serve 7-Eleven," Mr Tarin said.

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