The event was within the framework of the official visit of Prime Minister Nguyen Xuan Phuc and the Vietnamese high-ranking delegation, at the invitation of Swedish Prime Minister Stefan Löfven to celebrate the 50th anniversary of establishing diplomatic relations between Sweden and Vietnam. NutiFood was the first big dairy enterprise of Vietnam to invest in Sweden to be invited to this event.
NutiFood Sweden AB factory is NutiFood's investment project (owning 50% of the capital) with the Backahill Group of Mr. Erik Paulsson, a Swedish billionaire (25% capital) and Skånemejerier Ekonomisk Förening (25% capital). In the first phase, The NutiFood Sweden AB factory is worth nearly $20 million invesment, with a total yearly capacity of 15,000 tons including 5,000 tons of infant formula and 10,000 tons of baby food, and is run by experienced professionals from famous dairy and food corporations worldwide. Products from the factory include: baby cereals, porridge, organic powder milk for babies and young children. In particular, the factory also produces a special range of goat milk infant formula milk, as well as goat milk baby cereals and porridge And in the near future, after completing the investment in phase 2, it will produce organic sterilized fresh milk and premium canned organic powdered milk tin cans. This is aiming to distribute not only Europe, Asia, but also global markets. Some product lines will be also officially available in Vietnam market in the third quarter of 2019.
NutiFood Sweden AB factory is located in southern Sweden - Bjuv, which is known as the best agricultural area in Northern Europe, surrounded by around 2,500 farms meeting organic standards. Sweden is famous for the world's top organic milk quality, is one of the top three countries in Europe (with Norway and IceLand) use lowest antibiotics or very limit for sick animals. Sweden is also considered a paradise for the happy cows where cows can breath in an extremely fresh air and enjoy clean food from the green natural grass fields. The drinking water for the cattle here is so pure that humans can drink directly without treatment.
NutiFood Sweden AB factory is located in southern Sweden - Bjuv
Backahill, owned by billionaire Erik Paulsson, is engaging in real estate investment, property management and development projects in Sweden. Being strategic shareholder in five major companies listed at NASDAQ Stockholm, the company is operating throughout Sweden. It is a partner with financial strength which supports to expand land, factory scale as well as to expand the market based on business experience in the European market.
Skånemejerier Ekonomisk Förening is a Farmer-owned-and-controlled supplier cooperativein Sweden with about 350 dairy farmers which provide more than 400,000 tons of milk per year (both ordinary and organic fresh milk). This partner helps to not only supply a large source of raw milk with high quality, which is not easy to find in the European market, but also develops the cooperation based on the experience of working in the dairy industry for tens of years with many top clients in the world.
Sharing about the reasons of choosing NutiFood as a partner, billionaire Erick Paulsson, representing for Swedish partners, said: “We chose NutiFood because it is a company founded by nutrition experts and has many years of production experience, exporting and selling milk and dairy products to many countries. Moreover, NutiFood has a strong position in specialized nutritional products, leading in this segment in Vietnam for years, and also is listed in the top 40 most valuable brands in Vietnam by Forbes. In particular, we are very impressed when NutiFood has obtained the US FDA certificate with very strict conditions to bring its products into the market. We also highly appreciate NutiFood's community activities and NutiFood's efforts to protect the environment. In addition, NutiFood's abundant financial capacity is also one of the reasons for us to choose this company.”
Mr. Tran Thanh Hai, Chairman of NutiFood's Board of Directors expressed his desire when deciding to invest in Sweden: “NutiFood is proud to be the first Vietnamese enterprise to invest in Sweden. In our strategy of reaching out to the world, we have conquered the US market, this is the next step for us to conquer the European market. We chose Sweden because it is the world's leading organic hight quality food supplier, especially milk. During the time visting in Sweden, I was extremely impressed when the water supply for the cow was so clean that people could drink it. Sweden is one of the three countries with the lowest using of antibiotics in livestock and has the best natural climate conditions to develop livestock breeding. We expect organic dairy products produced by cooperative of Vietnamese and Swedish to be available worldwide. NutiFood is committed to doing its best to demonstrate the capacity of Vietnamese people, contributing to good relations between the two countries.”
NutiFood is a nutritious food company founded by doctors and nutrition experts. After nearly 20 years of establishment, NutiFood has a position in the market and has its place in consumers’ hearts. In particular, continuously for 3 years from 2016 until now, GrowPLUS + of NutiFood - a special product for stunted malnourished children - is honored to be certified by the international market research organization Nielsen, takes the position of number 1 dairy industry for Vietnamese children, surpasses many powerful multinational companies, and becomes a pride for a pure Vietnamese enterprise like NutiFood. In addition, NutiFood is proud to have 2 consecutive years of 2017, 2018 holding the position of No.1 powdered milk product. Not only has the strength of special treatment, NutiFood has focused on researching and producing many nutritious products every day, not only the quality but also delicious as fresh milk, drinking yogurt, yoghurt, soy milk ... And most recently NutiFood has successfully launched Nuti Café - Fresh Iced Milk Coffee product which is preferred by many consumers.
NutiFood's milestones into the world
- In March 2018, was granted the US FDA certificate and signed a cooperation with Delori to export special treatment products - Pedia Plus to the US market.
- In August 2018, launched NutiCafé - Fresh Iced Milk Coffee and signed with Vietnam Culinary Culture Association and World Vovinam Federation to bring ice-cream coffee culture to the world.
- In September 2018, signed cooperation with Backahill Group of Swedish billionaire to establish a joint venture to produce Organic milk products exported to Europe and Asia.
- In November 2018, cooperated with BASF Federal Group of Germany to bring advanced HMO into nutritional dairy products for children.
- In January 2019, announced a joint venture with Japan's Asahi, the No. 1 baby food brand in Japan to bring Japanese standard products with Wakodo brand into Vietnam.
- In March 2019, signed the cooperation to establish a joint venture with the legendary golf player Greg Norman for Nuti Café penetration to international market.
- In August 05, became the only Vietnamese to have the honer to meet the Sweden Royal Princess of Victoria Ingrid Alice Desiree during her official visit to Ho Chi Minh City.