Yuanta Securities Thailand is undergoing a business revamp and structural change in a bid to list on the Stock Exchange of Thailand (SET) index over the next two years.
The company appointed former PTT president and chief executive Prasert Bunsumpun to help operate financial services.
Mr Prasert has extensive experience with financial products such as bonds, equities and credit.
Mr Prasert said Yuanta can cement its status as one of the top three securities companies in Thailand because of its strong financial status and regional operations spanning across Asia.
"We are confident the company will achieve success," he said.
"We will focus on wealth management services and sustainable growth with corporate governance to increase investment value for clients."
Suvabha Charoenying, who joined Yuanta as a senior adviser, said the company will be more active in terms of investment banking and helping companies launch initial public offerings (IPOs) on the SET.
The equity market has continued growing during the past decade, with SET-listed firms increasing from 230 to 710 firms at present, registering a combined market capitalisation of 17.9 trillion baht at year-end 2018.
Some 231 companies or 44% of total market capitalisation have already expanded business to overseas markets, with a combined investment sum at around 200 billion baht, said Ms Suvabha.
Managing director Padermpop Songkroh said Yuanta aims to acquire more than 4% of market share in the domestic securities industry, up from 3% logged in 2018.
Yuanta chief executive Boonporn Boriboonsongsil said the company's current paid-up capital is 4.5 billion baht, with around 30,000 retail investors as clients.
The company plans to generate net profit of around 100 million baht this year.
Yuanta's goal is to launch an IPO on the SET index within the next two years.
Mrs Boonporn said the company plans to increase the portion of institutional investors to 15% of the client base and will offer new investment services such as robo-advisers in the near future.
