TAT ratchets up campaigns in bid to meet trips target
The Tourism Authority of Thailand (TAT) has stepped up marketing plans for the final quarter this year with the aim of boosting domestic tourism and reaching 170 million trips as targeted this year.
Governor Yuthasak Supasorn said two new campaigns will be implemented after receiving cabinet endorsement next week: "Visit Thailand With 100 Baht" and "Shocking Weekday Travel".
He said tourists will enjoy heavy discounts and deals on tourism services under the campaigns, which will extend through the fourth quarter.
"Together with the 1,000-baht cash handout and the cash rebate under the economic stimulus measures, which could encourage at least 20 million Thais to travel locally a month, this will help domestic travel reach 170 million trips as planned," Mr Yuthasak said.
The cash handout scheme starts Sept 28 and runs through the end of November.
Hit by the sputtering economy and geopolitical tensions, Thailand's tourism industry grew at a slow pace in the first eight months of the year.
Domestic tourism rose by 1.3% year-on-year to 103.53 million trips, while international arrivals stood at 26.5 million, up 2.6%.
Considering the sluggish situation, the Tourism and Sports Ministry has cut its forecast of foreign arrivals to 39-39.8 million this year, down from 40.2 million seen earlier.
The TAT is confident that the goal remains achievable, as tourism is approaching peak season and more campaigns will be launched to stimulate the market.
Thailand has waived the 2,000-baht visa-on-arrival fee for 19 nations, including China and India, until the end of next April.
Since sustainability has become a global trend, Mr Yuthasak said the TAT will highlight responsible tourism as a flagship project for the next fiscal year, starting next month.
The agency has arranged several campaigns to build awareness among tourists, such as the "Upcycling the Oceans" initiative, to help reduce the environmental impact of tourism.