New app launched to promote tourism
published : 13 Nov 2019 at 19:36
writer: Post Reporters
Thailand on Wednesday introduced an app designed to be a one-stop solution for tourists visiting the country.
App TAGTHAi, created by Thai Digital Platform Social Enterprise Co, brings together 20 state and 28 private agencies to promote tourism, with hopes to expand the sector further. It is part of the Digital Tourism Platform project.
"Efficiency from cooperation between the state and private sectors will continue to expand the tourism industry," Digital Economy and Society Minister Buddhipongse Punnakanta said during the launch.
Kalin Sarasin, chairman of the Thai Chamber of Commerce, said the app will offer more convenience for tourists, including the ability to design their own trip. The next step is to add more value to the app, including package tours and spa services.
State agencies taking part in the app include the Tourism and Sports Ministry and Airports of Thailand Plc. Private organisations include the Thai Hotels Association (THA), Thai Airways, Bangkok Airways and Thai AirAsia.
THA president Supawan Tanomkieatipume said the association's role in the app's online booking section will provide tourists an assurance they will be staying in authorised accommodation.
The association has 140,000 rooms on offer from its members.
Thailand is banking on tourism to boost the economy amid sluggish exports and a domestic slowdown.