FWD Life Insurance has initiated a medical claims service, enabling customers to submit claims via the Line platform to make the process faster.
The insurer announced the launch of FWD Claim Submission through its Line account, allowing customers to provide medical reimbursement documents.
Customers who submit documents through Line can receive feedback within two working days. Typically the feedback process takes up to five working days through other channels such as agents.
Once a customer confirms the transaction via Line and provides the email address used to register, they can claim up to 5,000 baht in medical reimbursements for up to five times per calendar year.
The service supports claims reimbursements for outpatient treatment of personal accidents and health insurance customers.
Interested customers can register at FWD Thailand's Line account, as well as find out more about products and services and pay for premiums via Line Pay.
"FWD is committed to delivering the best possible customer experience and changing the way people feel about insurance. That's why we develop innovative products and services with our customers' interests in mind. We know customers in a digitally connected world need services that are quick, user-friendly, secure and convenient, which were the key ideas behind this launch," said Apirak Chitranondh, chief technology and operations officer of FWD life Insurance.
Thailand has 44 million Line users and FWD Thailand's Line account has 10.9 million registered customers.
FWD Group Financial Services recently announced the acquisition of a 99.2% stake in SCB Life Assurance from Siam Commercial Bank in a deal worth 92.7 billion baht, the biggest life insurance acquisition in Southeast Asia.
The bank and the Hong Kong-based insurance firm, owned by tycoon Li Ka-shing's son, has also struck a 15-year bancassurance agreement, enabling FWD to sell life insurance products at more than 1,000 SCB branches across the country, while the bank, in turn, obtained a consideration worth 17.7 billion baht for the deal.