CPN spends B200m on New Year bazaar
Event replicates atmosphere of China at shopping centres
published : 11 Jan 2020 at 04:01
newspaper section: Business
Central Pattana Plc (CPN) and affiliated companies are investing 200 million baht to hold a month-long Chinese New Year event across 34 shopping centres in Thailand and Malaysia.
"The Great China Bazaar" event starts today and continues until Feb 9 in partnership with a variety of organisations, including Thai AirAsia Co, Volvo Cars Thailand Co, SCB Credit Card and the China Cultural Center in Bangkok.
"This year we're creating new attractive content to meet the lifestyles of the new generation of Thai-Chinese, whose celebration activities for the Chinese New Year have evolved with time," said Nattakit Tangpoonsinthana, executive vice-president for marketing at CPN.
"We're creating a China Bazaar," he said, "which replicates the atmosphere of China, with various Chinese items and Chinese cultural performances for everyone to fully experience the Chinese New Year in all aspects at our shopping centres without the need to travel very far."
For the Year of the Golden Rat, CPN is giving out 9 million baht in prizes at its shopping centres, including a chance to win a Volvo XC40 or Bangkok-Macau flight tickets from AirAsia.