Central Group and its subsidiaries led by Central Pattana (CPN) are launching a campaign to rebuild the economy by offering free rental space to farmers, small and medium-sized enterprises (SMEs) and students at Central malls nationwide.
The group will also offer discounts of up to 90% on goods until July 31 to ease living costs and consumer expenses.
"As the situation in Thailand has been improving, the government recently eased lockdowns for some businesses," said Nattakit Tangpoonsinthana, executive vice-president for marketing at CPN.
"To help improve the overall economy, Central Group would like to underline our group synergy as well as join forces with partners to launch 'Join Together Market -- Thais help Thailand' to boost the economy in the second half of the year and to encourage Thais to support Thais.
"We believe in the potential of the Thai entrepreneur, the quality of manufacturing and that our customers have high purchasing power. The economy will soon move forward by combining all these factors."
CPN aims to find distribution channels to unload products for farmers, SMEs and the unemployed under the "Join Together Market -- Thais help Thailand" campaign, running from June 2-30.
The events are free to support local economies, taking place at CentralPlaza WestGate, CentralPlaza Bangna, CentralPlaza Rama 2, CentralFestival EastVille, CentralPlaza Rama 3, CentralPlaza Chaengwattana and CentralWorld.
In addition, "U Market Place" will run from June 2 to July 31.
The events will feature a variety of products and services from various online pages to on-ground markets at Central malls.
The campaign will also focus on offering discounts to help with the cost of living and to reduce expenses for consumers, such reducing the starting price for some items to 19 baht at Central Pattana's food park.
One goal is to help consumers save up to 90% at every shopping centre and department store, as well as online channels, said Mr Nattakit.