CPN and TAT launch joint effort
published : 15 Jul 2020 at 04:00
newspaper section: Business
Central Pattana (CPN) is partnering with the Tourism Authority of Thailand (TAT) to spur domestic tourism through discount promotions at 33 shopping centres.
The Shop & Travel in Thailand campaign will give away 17 million baht in electronic vouchers from July 15 to Sept 15 and offer 80% discounts on Aug 8 and 90% discounts on Sept 9.
CPN has applied strict measures at shopping centres to respond to the pandemic and has shared its master plan with other businesses and venues.
"Our 33 shopping centres nationwide have received SHA badges from the TAT, which acts as reassurance for our customers that every branch of our shopping centres is a clean and safe place and applies social distancing measures," said Nattakit Tangpoonsinthana, executive vice-president for marketing at CPN.
"We have achieved outstanding results and gained attention and recognition from the press, both in Thailand and overseas. This has also helped promote Thailand's image as one of the leading countries that has effectively handled the outbreak."
In addition, Central Pattana has joined partners in cross-promotions to spur Thai tourism. For instance, CentralFestival Samui is partnering with the TAT, the Thai Hotels Association and Bangkok Airways to hold the Samui Unlock Sale, offering flight ticket promotions, hotel deals and holiday packages at special prices.