CPN holding vegetarian affair at all 33 malls
published : 6 Oct 2020 at 04:00
newspaper section: Business
Central Pattana (CPN) plans on launching "Vegetarian Festival 2020" at its 33 malls nationwide from Oct 15-26 this year.
The festival will showcase 5,000 vegetarian and vegan dishes; a 'White Fashion Mini Exhibition' presented by leading fashion brands; special promotions for vegetarian food and lifestyle products; and a cooking workshop from 'Phukaothong' brand by chef Jessica Wang, the recent champion of MasterChef All Stars Thailand.
CPN targets a 20% increase in customer traffic from the event.
"During the vegetarian festival this year, we will continue to build on the successful strategy of 'The Destination of Vegetarian Lifestyle' and ensure that our malls nationwide become centres that fulfil all the needs of vegetarians," said Nattakit Tangpoonsinthana, executive vice-president for marketing of CPN.
"The vegetarian diet is a new lifestyle trend. We can extend the market to new consumers such as millennials aged 23-38 who tend to participate in the vegetarian festival. They are considered the top spenders at this time.
"This new group of vegetarians see it as a lifestyle choice to enjoy cool vegan dishes and wear white fashion items."
Healthy vegetarian set menus will be available at every branch of Central FoodPark. These include dishes such as vegetarian spicy minced pork salad, a set of tofu and Chinese cabbage soup with rice, rice and fried asparagus, and vegetarian stir-fried minced pork with holy basil and rice.
Customers can also enjoy a six-baht discount when bringing their own lunch box or food container to buy vegetarian food at Central FoodPark.
"The vegetarian event at every branch should appeal to the elderly and Chinese-Thai families that still observe the traditional vegetarian festival practice," Mr Nattakit said.
"We will bring together authentic vegetarian dishes from legendary restaurants at well-known locations such as Charoen Krung Road, Chinatown or from popular provincial markets."