Bank of Ayudhya (Krungsri) in collaboration with the Office of the Basic Education Commission (Obec) and the Equitable Education Fund (EEF), has introduced an animated series to promote financial knowledge and discipline among youths in 28,000 Thai schools.
The online financial literacy learning and sharing platform has been developed to provide an edutainment series called Simple to Learn -- Stay Safe During Covid-19. The show has four episodes covering basic financial literacy concepts for school children.
"The financial literacy project has always been one of Krungsri's flagship environmental, social and corporate governance missions, which reflects our strong conviction that financial institutions play an important role in the socio-economic development of the country," said Seiichiro Akita, Krungsri's president and CEO. "Not only do we provide capital to the business sector and customers across all segments, but we also perform our mission of fostering a proper balance of economic, social and environmental considerations."
The lessons include Thinking Before Buying, The Savings, Young Book Keeper and Recycle, as well as an extra episode to help students understand the new normal and other relevant outbreak precautionary measures.
The online financial literacy project, jointly developed by Krungsri, Obec and the EEF, represents a strong partnership among the three parties in a synergy of cultivating financial literacy and discipline among youths for a greater access to financial knowledge, Mr Akita said.
This is expected to help strengthen their vital immune system against potential problems emerging from personal and household indebtedness -- a critical foundation of sound and sustainable economic growth, he said.