Nissan steps up output to meet demand
published : 10 Oct 2020 at 04:00
newspaper section: Business
Nissan is ramping up production at its manufacturing facilities in Samut Prakan because of increased demand for vehicles produced in Thailand.
The company aims to hire over 2,000 people at its production hub in Asean.
"The increased production comes on the heels of growing exports, in particular for the Nissan Kicks e-Power and Nissan Navara," said Ramesh Narasimhan, president of Nissan in Thailand. "Within Thailand, we also see strong demand for the all-new Nissan Almera, the urban sedan, and the Kicks e-Power."
The rise in production comes after the company had to halt operations at one of its plants in April and May during the nationwide lockdown when demand for cars plummeted.
The Nissan plants near Bangkok export to more than 100 countries.
Nissan recently made a multi-billion-baht investment to enable production of e-Power technology in Thailand, the first location outside Japan.
Kicks e-Power is Nissan's proprietary tech that gives customers the electric vehicle driving experience without the need to charge.
The Thailand facilities produce the Kicks e-Power for the domestic market, as well as for customers in Japan, Singapore and Indonesia.
"The increased demand for Thailand-made vehicles demonstrates the quality of our team and our products," Mr Narasimhan said. "Nissan's investment and additional job creation will positively contribute towards the automotive supply chain and the Thai economy."