AirAsia's digital platform eyes more airline partnerships

AirAsia's digital platform eyes more airline partnerships

FILE PHOTO: An AirAsia X Airbus A340 passenger jet arrives on its inaugural flight from Kuala Lumpur to Paris Orly Airport in this Feb 14, 2011 file photo. (Reuters)
FILE PHOTO: An AirAsia X Airbus A340 passenger jet arrives on its inaugural flight from Kuala Lumpur to Paris Orly Airport in this Feb 14, 2011 file photo. (Reuters)

KUALA LUMPUR: Malaysian budget carrier AirAsia Group's travel, e-commerce and fintech unit airasia.com is in partnership talks with several Middle Eastern and European airlines, its chief executive said on Wednesday.

Airasia.com CEO Karen Chan said the company was working on selling more flights on the online platform.

"Apart from just selling AirAsia flight tickets, we are now selling any airline's flights tickets. We are now in serious discussions with quite a few full-service carriers," Chan said at a CAPA Centre for Aviation event.

She said the company is working closely with Middle Eastern airlines to drive traffic to pilgrimage destinations.

"Religious travel has taken a huge delay, and already we are getting a lot of requests from customers for pilgrimages," she said.

Airasia.com is also in talks with some European airlines, she said. "Once the international borders are open, all of us are banking on the pent up demand," she said without providing details.

Last November, airasia.com announced a strategic partnership with Turkish Airlines for cross-promotion of its flight inventory with AirAsia flights, and offer travel itineraries with discounted fares.

"Now we can pull their content and inventory onto airasia.com's platform," Chan said. The company offers more than 15 lines of products online and via its super-app "to fly, to stay, to shop, to eat", an earlier media statement showed.

With the airline business taking a hit from the coronavirus pandemic, AirAsia Group last year rebranded its digital arm as AirAsia Digital, which houses airasia.com.

Malaysia's flagship budget airline AirAsia Group said last September it is considering raising capital to expand its digital business. 

Do you like the content of this article?
COMMENT (2)

Departing Trump gets his parade but little love

JOINT BASE ANDREWS, US: Donald Trump wanted a hero's send off Wednesday and the ceremony arranged for him at an Air Force Base outside Washington looked just like one. But one thing was missing: the big crowd he loves.

21:45

Police summon activist for false abduction report

Police summoned a political activist for falsifying a statement on Wednesday, after his claim that he was abducted stirred anger on social media and allegations of state harassment of government critics.

20:21

Foreign visitors to Japan plunge 87%, biggest since 1964

TOKYO: Foreign visitors to Japan in 2020 plunged 87.1% from a year earlier, the biggest drop since 1964 when comparable data became available, the Japan Tourism Agency said on Wednesday, as the coronavirus pandemic dented travel demand and entry restrictions were imposed.

19:46