'Summer Plays' to spur tourism push

'Summer Plays' to spur tourism push

Central Pattana has invested 180 million baht in its 'Central Summer Plays' campaign. More than 450 entrepreneurs will join the Thailand Travel & Lifestyle Fair events that will run from today until May 4.
Central Pattana has invested 180 million baht in its 'Central Summer Plays' campaign. More than 450 entrepreneurs will join the Thailand Travel & Lifestyle Fair events that will run from today until May 4.

Central Pattana Plc (CPN) is spending 180 million baht on a summer marketing campaign from today until May 4 to boost tourism under the Thai Teaw Thai campaign.

Promotions include participating credit cards offering a cashback of up to 13% or cash vouchers worth up to 1,000 baht, and there will be a chance to win prizes of luxury stays at hotels and resorts.

Thais will be encouraged to take cross-regional trips with the best value travel packages available at the Thailand Travel & Lifestyle Fair, which will be held at six of CPN's shopping centres located in major tourist destination provinces in partnership with over 450 entrepreneurs.

"We are launching Central Summer Plays -- 'live life to the fullest and enjoy non-stop shopping to welcome the summer' -- as our spearhead campaign to establish a multiplier effect for the nation's tourism and hospitality sector including hotels, restaurants, spas, transport, airlines, luxury yachts, car rental and other service businesses in the value chain, and supporting cross-regional tourism to distribute income to all business sectors across the country in the Thailand Travel & Lifestyle Fair," said Nattakit Tangpoonsinthana, CPN's executive vice-president for marketing.

"This will be held at branches located in the country's major tourism centers such as CentralWorld, CentralFestival Chiangmai and CentralFestival Pattaya Beach," he said.

"CPN will highlight our experiential marketing strategy, which will transform every corner of CPN's shopping centres into photo studios with fun summer markets and events and delicious food," said Mr Nattakit.

Last year, the events played a part in employment in the tourism sector, adding 2.5 million jobs, he said.

CPN is collaborating with credit card providers and hotels including Central The 1 credit card, Aeon, Citi, Government Savings Bank, KBank, Krungsri, KTC, SCB, TMB, Thanachart, Hyatt Regency Koh Samui Resort, Park Hyatt Bangkok, Major Cineplex Group, SF Cinema and The 1 in this campaign.

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