Coke and Five Star pair up to please palates
published : 25 Jun 2021 at 18:00
The Coca-Cola system in Thailand, comprising ThaiNamthip Ltd., HaadThip plc., and Coca-Cola (Thailand) Ltd., has entered into a partnership with Five Star Business, Charoen Pokphand Foods PLC (CPF) that aims to delight Thai consumers by combining Five Star food products with ‘Coke’ beverages.
The partnership combines the strengths of Five Star Business, the popular food franchise market leader, and Coca-Cola, the leader in the soft drinks market in Thailand, offering marketing activities to promote excellent value and enhance the taste of a meal by combining it with a Coke.
“Responding to ever-changing consumer needs is one of the key business commitments of Coca-Cola and that’s why the company focuses on developing innovative, world-class products and a wide range of experiences,” commented Mr. Tanaporn Khositaphai, Senior Vice President – Commercial of ThaiNamthip Ltd. “Moreover, we position Coke as a refreshing drink that elevates the taste of every meal.”
“As we continually work to provide consumers with convenient access to our products across different channels, this partnership with Five Star Business offers significant synergies that will help expand the customer base and grow the business for both brands.”
“Thus, Coca-Cola and Five Star Business are poised to bring exciting marketing and promotions to customers that highlight the pairing of refreshing Coke and delicious Five Star foods.”
Mr. Sunthorn Jaksukan, Senior Vice President, Five Star Business, Charoen Pokphand Foods PLC (CPF), pointed out that: “Five Star Business is currently the number one popular food franchise in Thailand [according to Thai Franchise Center 2020].”
“Having been with Thai people for more than 36 years, we are able to reach all consumer groups with outstanding food products that are well-known for freshness, safety and deliciousness, at reasonable prices with great service and in convenient locations,” he continued.
“We have more than 6,000 branches nationwide and more than 1,600 branches abroad. As such, Five Star Business is confident that this partnership with Coca-Cola, the world-class beverage brand, will help expand our customer base. We are confident we can develop great value and marketing promotions that create happiness and deliver a delicious experience to consumers.”
Under this collaboration, Coca-Cola will provide Five Star Business consumers nationwide with great-tasting experiences with its popular ‘Coke’ Original Taste.
Both brands are preparing marketing activities to provide consumers with unique experiences, including marketing promotions, consumer communication activities, and promotions with several food aggregators. These include a special offer running until 30 June 2021, where customers can buy a combo set of two original ‘chicken rolls’ with a Coke at a special price of 50 baht.
Consumers can enjoy tasty meal and drink combinations from Five Star Business and Coca-Cola at Five Star franchises nationwide. More details and the latest news can be found at www.facebook.com/cocacolaTH and www.facebook.com/Fivestarbusiness.