Canada Goose announces it will go fur free

Canada Goose announces it will go fur free

Members of PETA protest against Canada Goose and the company's use of fur in New York in 2017.
Members of PETA protest against Canada Goose and the company's use of fur in New York in 2017.

MONTREAL: High-end clothing brand Canada Goose on Thursday announced it would end the use of fur in all its products, following years of campaigning by animal rights groups over the company's reliance on coyote traps.

The company said in a statement it would stop buying fur from suppliers by the end of the year and cease manufacturing no later than the end of 2022.

"Our focus has always been on making products that deliver exceptional quality, protection from the elements, and perform the way consumers need them to. This decision transforms how we will continue to do just that," said Dani Reiss, the company's president and CEO.

The move was hailed by campaigners who have for years highlighted the company's use of fur from coyotes who suffered in leg-hold traps.

PETA, which became a shareholder when Canada Goose became public in order to influence policy, said it "applauds the company for making this compassionate decision that reflects the ethics of the vast majority of people."

The animal rights group added that it was pausing its campaign against the company -- which has involved protests, social media pressure and recruiting celebrities including Pamela Anderson -- while it worked behind the scenes to end the use of down feathers.

"Thank you to everyone who fought so hard for this huge victory for the animals!" added Animal Justice in a tweet.

Founded in 1957, Canada Goose caters to the luxury market with its men's jackets priced from $750, said its decision to drop fur was part of a wider pivot towards sustainable products.

Its new Standard Parka generates 30% less carbon and needs 65% less water during production compared with a previous model, it said.

Do you like the content of this article?
COMMENT

Train takes 137 Covid patients to lower Northeast

Special train No.971 to Ubon Ratchathani departed from Rangsit railway station on Tuesday morning taking 137 Covid-19 patients with mild-to-moderate symptoms to their homes in the lower Northeast.

11:51

Hong Kong court to give first national security trial verdict

HONG KONG: A Hong Kong court will lay down a marker on the city's future legal landscape Tuesday when it delivers its verdict in the first trial using a national security law imposed by China to stamp out dissent.

11:45

Two more Covid deaths, 884 new infections in Chon Buri

CHON BURI: Two more Covid-19 deaths and 884 new infections were reported in this dark-red zoned eastern province on Tuesday, as case numbers keep rising.

11:15