Central Pattana Plc (CPN), the operator of centralwOrld, CentralPlaza, CentralFestival, Central Phuket and Central Village, in tandem with affiliate Central FoodPark, is joining hands with its business partners Thaitheparos plc and Dairy Plus Co -- the manufacturer and distributor of Dna Soy milk -- to hold the 'Thailand J Food Festival 2021' at Central shopping centres nationwide, offering a variety of vegetarian food in one place from Oct 5-14.
Nattakit Tangpoonsinthana, executive vice-president of marketing at Central Pattana, said this year the vegetarian festival is held under the concept of 'J Integrated Lifestyle', combining traditional vegetarianism with the latest trends. There will be over 5,000 vegetarian dishes, ranging from traditional, legendary foods to 'J Fusion' and vegan plant-based herbal foods to meet the lifestyles of new-generation consumers, particularly 'Zillennials', or members of Gen Z (aged 18-24) who tend to be health conscious and consume less meat, having switched to plant-based food alternatives instead.
"We're also collaborating with world-famous restaurants to launch international vegetarian menus, including Italian-style vegetarian food from Italian Osteria, Korean-style vegetarian food from Over Seoul, and Singaporean-style vegetarian dishes from Chuan Kitchen, in addition to world-class restaurants such as Din Tai Fung, Hai Di Lao and TP Tea, which will also launch their first vegan bubble tea at CentralWorld," he said.
It is anticipated that the vegetarian festival at Central shopping centres nationwide will help stimulate spending at the end of the year and cause customer traffic to increase by 15-20%.