The launch of the Thailand Pavilion at Dubai's World Expo has received a favourable response and quickly become one of the top destinations among visitors, according to the Digital Economy Promotion Agency (Depa), a major agency dealing with Thailand's showcase event.
The World Expo kicked off last Friday with the participation of 192 countries around the globe. The world's biggest fair runs until March 31 next year.
Participating countries have to select one of three concepts to showcase their potential – mobility, opportunity or sustainability.
Thailand chose Mobility, which showcases its advanced transportation, logistics, digital connectivity, along with personal mobility, through its four pavilion halls.
Thailand is the only Asean country to choose the mobility concept, which makes it easier to display the country's full potential and identity, according to Depa.
Of the 25 million visitors due to visit the expo, 10-15% are expected to come to the Thailand Pavilion, Depa indicated. These visitors are also expected to come to Thailand in the near future, which would inject 3 billion baht into the country through tourism.
Depa president Nuttapon Nimmanphatcharin said the Thai Pavilion has drawn many visitors since the opening day on Oct 1, with a long queue of people at the site.
The opening ceremony was presided over by Deputy Prime Minister and Foreign Minister Don Pramudwinai, along with Ajarin Pattanapanchai, permanent secretary for the Digital Economy and Society Ministry, and Waravuth Pouapinya, Thai ambassador to the UAE.
"The Thailand Pavilion is among the top priorities of the expo with outstanding features that can reflect Thai identity through tech infrastructure, digital transformation and strength of culture," said Mr Nuttapon.
Thanks to the mobility concept, the Thailand Pavilion is seen to showcase the most outstanding identity and exhibition halls, he said. Thailand is also among the top tourism destinations for Middle Eastern travellers.
Participating countries can organise a special showcase for their national day, which Thailand will do on Dec 5, which is expected to become a magnet destination at the expo.
The Dec 5 event will see various activities, including diplomatic events, business showcases, cultural performances, food offerings and a parade, Mr Nuttapon said.
World Expo 2020 was previously set to take place in October 2020 but was delayed for a year due to the pandemic.