Frozen food supplier Siam Canadian Group's new online food ordering platform FoodDee Hub Delivery aims to triple its revenue growth in three years after it received a warm welcome for the first year of operation.
The online platform aims to serve as a hub for a variety of premium frozen ready-to-cook and ready-to-eat products, including frozen seafood, frozen pastries, frozen plant-based and frozen appetisers.
FoodDee Hub Delivery reported earnings of 3 million baht in the past 12 months.
Jim Gulkin, Siam Canadian Group's managing director, said the success comes from the company's nearly four decades of experience in the frozen food business and its swift response to consumer trends moving to online purchasing during the pandemic.
He said the company's frozen products are sourced from quality locations around the world. The company's unique delivery method ensures freshness by storing the products at an optimal temperature through to their destination.
"It has been a big boom for the online business, and we don't want to miss such a great opportunity. We want to develop the online channel, promoting our premium products to clients at a reasonable price," said Mr Gulkin.
Clients can also reuse Siam Canadian Group's environmentally friendly food packaging to extend perishables and meat shelf life, he said.
Mr Gulkin believes the food and service sectors are set to recover following the government's decision to reopen Thailand.
Thais' consumption habits changed during the pandemic, becoming more health-conscious and driving online business growth in the future, he said.
Thailand's ready-to-eat and ready-to-cook food in 2020 was valued at 21 billion baht, with an average annual growth rate of 3-5% per year.
"Covid-19 has brought both positive and negative effects to the business. It is a challenge to survive this crisis, but we are seeking a new opportunity," said Mr Gulkin.
"E-commerce is likely the way to find that opportunity. We are looking for another platform to expand our business line."
Headquartered in Bangkok, Siam Canadian Group has branches in China, Vietnam, Indonesia, India, Myanmar, Bangladesh, Argentina, Ecuador and Poland. It has importers, wholesalers, retailers and distributors in more than 70 countries.
Siam Canadian Group posted total domestic sales of 420 million baht last year.