Bangkok Post launches first NFT photographic collection
Bangkok Post in collaboration with EAST NFT set to launch Bangkok Post's first NFT historical photographic collection
published : 14 Dec 2021 at 12:14
NFTs (Non-Fungible Tokens) are blockchain-enhanced tokens that display ownership of an asset where each token is different. In recent years, they have become all the rage among collectors and investors as they serve as valuable collectibles in the form of digital assets.
As the rightful owner of myriad historical photos of great value over 75 years, Bangkok Post is launching its own NFT collection in collaboration with EAST NFT, an NFT marketplace service provider based out of Singapore. The Post's NFTs will target the growing segment of enthusiasts for unique digital assets across art, music, sports, entertainment, memorabilia, and collectibles. The potential segments also include cryptocurrency traders, defi-gamers, and metaverse inhabitants.
Coinciding with the Bangkok Post's celebrations of its 75th anniversary, this founding partnership offers valuable historical image collections of Thai history.
"Bangkok Post hosts a rare photo archive filled with countless historical visuals, many of which are awarded art pieces," explains Dr. Ronnachit Mahattanapreut, Chief Executive Officer, Bangkok Post PCL. "The uniqueness of each item indicates its indispensable value. Meanwhile, our collaboration with EAST NFT marks an important step forward for our burgeoning digital services that increasingly constitute our brand's primary goal."
"EAST NFT is always on the lookout for unique content," commented Chalermchai Mahagitsiri, Co-founder and Chairman of the EAST NFT about the partnership. "Bangkok Post, as the leading English-language media in Thailand has archives steeped in 75 years of rich history. The depth and breadth of the newspaper's coverage is unmatched and offers a unique glimpse into modern Thailand."
Speaking as an NFT expert, Mr. Chalermchai added, "By all accounts of the major marketplaces, NFTs are growing rapidly. They've expanded from art to sports, to music, and popular entertainment properties."
"In terms of Asia in general and Thailand in particular, NFT awareness is getting traction supported by overall industry growth and the burgeoning crypto craze and gaming industry."
"As such, NFT market value here is expected to grow rapidly over the next two-three years. We will also see increasing competition as more platforms rush to secure content."
"We believe that Thailand has incredible content yet undiscovered. Thai culture has great story-telling and engagement that's probably even better than the content already out there."