Offering advice on careers and life

Offering advice on careers and life

CVD aims to help young people find professions that match their core values

Thiraya at a career design workshop.
Thiraya at a career design workshop.

Online career counselling platform startup CareerVisa Digital (CVD) aims to help young people find jobs that match what they want in life, says co-founder and chief executive Thiraya Thiranakanat.

Ms Thiraya defined her business as assisting the young generation in discovering and preparing for the right career.

CVD owns many platforms designed to help people find the right job, including one offering career advice on a personal basis, while offers tips on how to write an outstanding English-language resume.

The company uses a machine learning algorithm to enhance its career assessment website at, she said.

A survey of people's job satisfaction found most respondents were unhappy with their jobs, said Ms Thiraya. Her company aims to address this problem.

Ms Thiraya, age 33, and two other co-founders set up CareerVisa (Thailand) in May 2015. CVD was established as a subsidiary in May 2018. All of the co-founders share a common goal of wanting to create an impact in society, not merely improving people's salaries, she said.

CareerVisa Thailand is a social startup that wants to prepare motivated and experienced people for entrepreneurial and professional careers.


People spend about 80,000 hours of their lifetime working, said Ms Thiraya. If someone is in a career they do not enjoy or does not match their life goals, this can cause major problems with their emotional well-being, she said.

Ms Thiraya said the majority of graduates with bachelor's degrees consider only the salary when assessing a job opportunity. Some graduates want to make as much money as possible, so they seek highly paid jobs, such as a management consultant.

However, they might not be aware that in many cases these highly paid careers require them to work abroad most of the time, which means they will have no spare time for personal life or family members.

"Some companies offer overseas MBA scholarships, which are benefits that can put a lower paying job on an equal footing with those featuring higher salaries." — Thiraya Thiranakanat, Co-founder, CareerVisa Digital

Graduates should consider all aspects of their life when assessing a job opportunity, as some offer a lower salary but allow more time for personal life, she said.

Some companies offer overseas master of business administration (MBA) scholarships, which are the type of benefits that need to be factored in to put lower paying jobs on an equal footing with those featuring higher salaries, said Ms Thiraya.

Several US universities hire career counselling companies to provide career advice to their students, aiming to help them realise what they actually want in life.

Ms Thiraya graduated with a bachelor's in business administration (international program) from Thammasat University. She holds an MBA degree from Kellogg School of Management, Northwestern University, with sponsorship from PTT.

Her MBA majors were marketing, finance and organisation management. Ms Thiraya worked with PTT and its affiliates from June 2010 to January 2017.

Her work experience includes business development, finance and marketing. She worked in Singapore, the Philippines and Laos in the oil and gas sector as well as power plant projects.

Ms Thiraya also serves as an adjunct lecturer in career planning in the bachelor's in economics programme at Chulalongkorn University.


She said her career counselling business fits with her goal of wanting to bring about change that can benefit society.

"I felt the pain of not knowing what I wanted in life. So I followed what society and my parents pushed me towards, only to find out that it's not what I want," said Ms Thiraya.

During her MBA studies, she realised her personal core value is to create an impact. After working initially at CareerVisa as a side project, she left her job at PTT.

Ms Thiraya said working for PTT Group in Thailand and its affiliates overseas gave her diverse experience in terms of finance, marketing and business development.

"I use my knowledge in these fields to help students and career switchers analyse their situations and their target careers," she said.


Ms Thiraya's suggestion to graduates or students still unsure of what career to pursue is to remember a person can have more than one job at a time.

People might pursue a career that fulfils them in some aspect, but does not address their personal core value. Then they can work a freelance job on the weekends that matches their core values, she said.

"On the other hand, their day job may correspond to their personal core values, while an investment or side business can provide the cash flow necessary for their desired lifestyle," said Ms Thiraya.

She said her goal for CVD is not to become a unicorn or amass a fortune. Rather, the aim is to help people find jobs that fit well with their lives.

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