Advanced Info Service (AIS) reports it has an organisational culture that respects gender diversity with several female executives as the company highlights International Women's Day today.
The country's biggest mobile operator by subscriber base has 14,000 employees and more than half of them are female.
The number of female employees in tech departments has been continually increasing, according to the company.
Kantima Lerlertyuttitham, group chief human resources officer of AIS and its parent company InTouch Holdings, said the role of women at work in corporations over the last several years has provided a glimpse of their leadership potential as line managers or senior executives.
Today plenty of smart women have scaled the corporate tech ladder, ready to show their outstanding capabilities that are every bit the equal of their male colleagues, she said.
This movement underlines how the ingrained gender attitude that previously limited women's roles in the industry has changed, said Ms Kantima.
People of any gender now have the chance to show equal ability, she said.
At AIS, there are many female employees with tech backgrounds, such as engineering, IT, programming or data scientists, said Ms Kantima.
The company has several female executives steering the ship in key departments, including Ms Kantima and Nattiya Poapongsakorn, who looks after sustainability strategy and development as well as communication with investors on business direction and operation.
Saichon Submakudom supervises the company's public relations in terms of building opportunities and digital skills, while Rungtip Jarusiripipat is responsible for the creation of digital services and innovation to promote the growth of digital ecosystems.
On the occasion of International Women's Day today, AIS indicated its teams want to be part of communicating the power of ideas and inspiration from the perspectives of these four female executives.
They have a role in promoting digital literacy under the company's core goals, which seek to deploy digital tech to upgrade the nation, the company said.
Ms Kantima said the company is committed to equality at work and values people based on their abilities.
AIS has many female executives who have been given key work assignments and were then promoted to important roles in setting policy or implementing missions based on the company's core goals, said the company.
Ms Nattiya said it is critical to build common goals and understanding while ensuring a balance between the people doing the work and the company's direction.
The most important step is conversations with open attitudes to understand differences and create clarity on mutual goals, she said.
Ms Saichon said the challenge of work today is how to ensure people can access digital devices and use them for maximum benefit.
People and organisations also need the digital skills to keep ahead of different kinds of cyberthreats, she said.
"This is proactive work to connect societies, communities and the public with government policy," said Ms Saichon.
"This work has received the full support of every employee of every age and gender, as well as every member of management."
Ms Rungtip said AIS is designing digital services to meet the constantly changing needs of consumers, and working with partners to promote ecosystem growth in every industry.
For instance, sports and e-sports are currently growing trends and popular among young people.
"We received excellent support, creating confidence in delivering digital services to benefit growth in every sector and enhancing the strength of the country's digital economy," she said.