Central Pattana Plc (CPN) is ready to launch a budget hotel brand, "GO! Hotel", with the introduction of GO Hotel Bowin in Chon Buri.
GO Hotel Bowin targets the budget market by adding stylish touches and fulfilling all business and leisure travel needs.
Situated in the Eastern Economic Corridor industrial city, the hotel targets the budget market by adding stylish touches and fulfilling all businesses and leisure travel needs.
CPN is continuing to expand its hotel business following its five-year investment plan to develop a total of 37 hotels. The company aims to elevate Thailand's economy and tourism in all aspects, both business and leisure, under three main brands: Centara (upscale hotels), Centara One (lifestyle midscale hotels) and Go! Hotel (premium budget hotels).
Phoom Chirathivat, head of hotel property at Central Pattana, said the GO! Hotel brand aims to pioneer premium budget hotels nationwide, offering value, design and standardised services.
"GO! Hotel Bowin is adjacent to leading industrial estates in addition to tourist attractions, as well as being the location of choice for meetings, incentives, conventions and exhibitions throughout the year. This is a high-potential location Central Pattana has chosen to launch the first branch, and it will become a role model for the chain nationwide," he said.
The brand was developed to serve both business and leisure travellers, with room design creating a modern, convenient and comfortable stay, said Mr Phoom.
The hotel features 79 rooms available with double or twin beds, including additional facilities for disabled people and special pet-friendly rooms (for pets weighing a maximum of 10 kilogrammes).
The hotel also includes a "c-creation space" with a café, meeting space and 24-hour garden area.
The property plans to celebrate grand opening with special promotions and privileges in January 2023.