True Corporation, the name of the new company formed by the merger of True and Total Access Communication (DTAC), has vowed that customers of the two companies will automatically receive cross-privileges and benefits from the synergy.
True started by offering privileges such as top-up bundling of all existing promotional packages as a favour to its combined 55 million mobile phone subscribers.
Yesterday the company also provided free internet of 10 gigabytes for seven days to mobile subscribers in both prepaid and postpaid systems.
Manat Manavutiveth, chief executive of the new firm, said it aims to become Thailand's leading telecom-tech company based on the strengths of the amalgamated companies.
The merged company has 55 million mobile phone subscribers, 20,000 employees, and a combined market capitalisation worth 294 billion baht.
In addition, the company has 5 million TrueOnline broadband subscribers and 3.2 million TrueVisions subscribers.
He said True wants to expand its 5G network to reach 98% of the population by 2026.
According to a GSMA report, which is a trade group representing mobile network operators, 5G investment will contribute 370 billion baht (roughly US$10 billion) to Thailand's GDP growth by 2030.
"We are opening a new chapter for a telecom-tech company that provides a better network, better value, smarter digital lives, and a better customer experience," Mr Manat said.
For the spectrum portfolio, optimisation will be achieved through a variety of spectrum ranges comprising low-band, including 700-megahertz, 850MHz and 900MHz; mid-band including 1800MHz, 2100MHz, 2300MHz and 2600MHz; and high-band ranges such as 26-gigahertz.
Sharad Mehrotra, deputy chief executive of True, said the company would still provide services under both the True and DTAC brands.
The names "dtac-True" or "True-dtac" will appear on mobile screens of customers, signalling the first step of joint development of a mobile network for roaming using 5G and 4G services on the 2600MHz and 700MHz bands, he said.
This allows DTAC customers to use 5G on 2600MHz, while True customers can use 4G and 5G service on 700MHz. The network roaming service is currently available in select areas before shifting to nationwide access by mid-March, said Mr Mehrotra.
"Our priority is to provide better products and services to customers. Our marketing direction is to be highly competitive to benefit customers with both mobile and fixed-line connectivity, TV subscription as well as digital services that provide greater customer benefits," he said.
Yesterday the merged company unveiled its management team, comprising 11 positions. There is equal representation among former True and DTAC executives.
Mr Manat said the company has yet to settle new promotional packages as the existing packages are complicated and the merged company has only been operating for two days.
True still needs to determine a clear picture for investment in the near future, he said.
Mr Manat said True plans to create greater value propositions under seven pillars: undisputed network and digital infrastructure leadership, champion growth beyond the core, setting the bar for customer experience in Thailand, enhancing the "smart life" for customers, raising standards for enterprise customers, building the best place to work, and a sustainable organisation that creates long-term value.