Pi Securities expects to launch a one-stop service application for online investing in June to seize growing opportunities in digital transformation among securities businesses.
The company, formerly known as Country Group Securities, aims to offer investing services through an online platform for traders. The financial assets include Thai equities, offshore equities and bonds as well as mutual funds.
The app is now in the process of beta testing, a measure of volatility or systematic risk, under which feedback from users is being collected.
Chief executive Bob Wouters said the move is in line with consumers' shifting behaviour that favours banking transactions that can be accessed anywhere via portable devices.
"We believe this is the beginning of a new era in the securities business," said Mr Wouters.
The Bangkok-based securities firm plans to develop a platform that offers simplified interfaces and integrated data analysis on assets for investors, while also aiming to enhance users literacy on investments.
In February last year, Country Group Securities announced the change of its name to Pi Securities as it was preparing to launch a trading platform for all financial products in a single app.
Mr Wouters said the company also anticipates expanding to digital assets by the end of this year, adding that it would effectively become a large part of people's investment.
"As we are now entering an ageing society, building your own wealth has become more important than ever."
"We are unlocking the potential of the company through our people so our Pi app and platform will help grow financial inclusivity in Thailand by bringing attractive products and new ways of trading and investing," he said.
"The only key challenge is that the regulator's current policy to protect consumers is not very strong. This is why I think it would take some time for the regulation to catch up," he said.
"What we believe is that we should educate people on the regulated asset classes so that they understand their choices of investment and the risks involved."