Elite Card to recruit agents overseas

Elite Card to recruit agents overseas

Thailand Privilege Card Co (TPC), operator of Thailand Elite Card, is overhauling its sales and privilege structure to seek big revenue growth in the 2017 fiscal year.

It will appoint 30 overseas general sales agents in March to sell the Elite Card because its target customers are foreigners, said managing director Pruet Boobphakam.

Its services will be upgraded. Twelve new high-end golf courses will be added, taking the total to 30 by year-end. It will also offer spa treatments to complement Thai massage.

Mr Pruet said the Elite Card has 640 members who paid 350 million baht for membership in the 2016 fiscal year that started on Oct 1. 

Individual membership costs 2 million baht and is valid for 20 years, while basic membership is 500,000 baht and valid for five years. The card has 612 basic members and 28 individual members.

TPC will talk to international property developers to help sell its co-branded Thailand Elite Property membership.

Sales agents now provide only 30% of total sales but their contribution is expected to increase significantly after the recruitment of 30 more.  

Mr Pruet said its sales system, new services and privileges will be created based on customer demand.

In the past, TPC's sales agents were local operators while customers were mostly foreign, so it missed the sales target.

New agents must be involved in the tourism industry and be big players such as travel and airline agents.

Apart from 10% commission for selling the Elite Card, general sales agents can charge for special services for clients such as limousine service from their homes to airports, Mr Pruet said.

TPC may add adventure activities such as diving, hiking and yachting to its services.

Mr Pruet will meet international credit card providers to discuss a plan to jointly launch a co-branded credit card with Elite Card.

If the deal is done, members will receive a new Elite credit card and a thumb drive with new services updated.

Basic membership is more profitable for TPC than individual membership, so the company will carefully design service options for cardholders.

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