CPN unveils Go! Hotel expansion strategy

CPN unveils Go! Hotel expansion strategy

Ms Surang and Mr Phoom at the 'Let's Go! Hotel' event being held at CentralWorld from today through Sept 24.
Ms Surang and Mr Phoom at the 'Let's Go! Hotel' event being held at CentralWorld from today through Sept 24.

SET-listed developer Central Pattana (CPN) has unveiled a strategy aimed at ensuring that Go! Hotel becomes No.1 in the "Premium Budget Hotel" segment, and is rolling out Go! Hotel in four main locations – Go! Hotel Bowin, Go! Hotel Banchang, Go! Hotel Chonburi and Go! Hotel Si Racha – penetrating both the Eastern Economic Corridor and major tourist destinations.

"We are confident about continuing with our hotel expansion in potential locations," said Surang Jirattigalachote, CPN's head of hotel development.

"We are moving forward with the premium budget hotel portfolio under the name Go! Hotel as we are committed to upgrading the holiday experience. This is reflected in the quality design and high standard of services to ensure that all of our customers receive great value and convenience during their stay. This will support increasing demand for staying at a budget hotel, which is becoming very popular," said Ms Surang.

"We opened the first Go! Hotel in Bowin and we are currently expanding to three more locations -- Go! Hotel Chonburi and Go! Hotel Si Racha, both in Chon Buri province, and Go! Hotel Banchang in Rayong province," Ms Surang added.

She noted that Go! hotels are usually adjacent to or close to local Central or Robinson shopping centres.

Phoom Chirathivat, head of hotel investments and operations at CPN, said: "We intend to ensure that Go! Hotel fulfils the 'bleisure' lifestyle and is 'top of mind' for those who travel for business and leisure purposes nationwide.

"Go! Hotel Bowin was launched as the first location and has received great feedback, with an occupancy rate of more than 80%. This allows us to see the importance and exponential growth of the budget hotel industry," Mr Phoom said.

"Go! hotels are suitable for all generations and for all travel purposes and offer convenience with locations close to shopping centres. Business travellers can also use Go! hotels to work in as we are equipped with functional workstations and sufficient plug sockets in every corner of the room. A hangout corner with co-workers in the lobby is available 24/7. Our hotels are also perfect for tourists who visit local music festivals or for corporate groups that visit the area."

The hotel is offering special promotions at a "Let's Go! Hotel" event being held at CentralWorld from today until Sept 24. The event is being held on the 3rd floor of Eden Zone, and offers special deals such as a one-night stay for 990 baht (regular price 1,500 baht) and a two-night stay for 1,600 baht (from a regular price of 3,000 baht).

What's more, during Happy Hour from noon to 1pm and from 5-6pm, you can get a chance to win a one-night stay for only 99 baht.

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