The 1 loyalty platform under Central Group has partnered with Centara Hotels & Resorts to unlock the potential of "Central Group Synergy". This collaboration offers comprehensive benefits exclusively for The 1 members. From today, members can accumulate points with every expenditure and redeem them for accommodation, dining, and spa experiences on The 1 application.
"The 1's commitment is to enrich our members' experiences with exclusive privileges under the concept 'The 1 -- Your Special Privileges for Your Special Moments'. Our partnership with Centara, a cornerstone of our Central Group Synergy strategy, enables us to enhance coverage across travel lifestyles," said Rawee Puaphornphong, head of corporate affairs and relationship at The 1.
"Our members can easily access exclusive travel privileges by earning points for purchases, redeeming points for discounts, promotions for benefits across a wide range of products and services within Centara Hotels & Resorts. We are also extending these privileges to Centara properties overseas, such as Centara Grand Osaka in Japan."
Tom Thrussell, vice-president for branding, marketing and digital for Centara Hotels and Resorts, noted: "At Centara, we are committed to delivering world-class experiences to The 1 members. We are excited to provide exclusive benefits and make it easier than ever for The 1 members to use their points for hotel stays as well as dining, spa and other experiences across our hotels and resorts in Thailand.
"Through this partnership, we hope to welcome even more The 1 members to our wonderful hotels, inspire extraordinary guest experiences and demonstrate why Centara continues to be 'The Place to Be'. This is just the beginning, and members can expect many more privileges in the future."
The 1 members can claim exclusive privileges at Centara Hotels and Resorts, including earning points from spending, redeeming points for discounts every day regardless of active promotions, enjoy exclusive member-only deals, and enjoy exclusive privileges for Centara Hotels and Resorts' 35 properties nationwide.