Centara adds two experienced professionals to executive team
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Centara adds two experienced professionals to executive team

Mr Cusiter takes up the role of executive vice-president – Commercial at Centara Hotels & Resorts.
Mr Cusiter takes up the role of executive vice-president – Commercial at Centara Hotels & Resorts.

Thailand's leading hotel operator Centara Hotels & Resorts has announced the addition of two experienced hospitality professionals to its executive team.

Ron Cusiter was named new executive vice-president for commercial, and Percy P. Muncherji was appointed vice-president for design and technical services.

These two appointments are expected to play a pivotal role in driving the success of Centara's commercial objectives and the creation of guest experiences, said the company.

"We are delighted to welcome Ron and Percy to Centara as we continue to attract the industry's most exciting talent and raise the bar for professional expertise," said Thirayuth Chirathivat, chief executive of Centara.

"As we embark on an era-defining phase of expansion that will introduce our unique style of family-centric hospitality to multiple new markets around the world, I have the utmost confidence that the appointment of these industry experts, who bring with them a wealth of knowledge, will contribute significantly to our success as we strengthen our position in the global hotel industry."

A results-driven leader with a wealth of international expertise in the luxury hospitality sector, Mr Cusiter joins Centara after a recent stint as vice-president for global sales and the Americas at Kempinski Hotels.

Mr Muncherji has been appointed as vice-president – Design & Technical Services at Centara Hotels & Resorts.

He also held senior roles with COMO at Hyatt and Rosewood hotel groups over the course of an impressive career. He will now use this wealth of industry experience to bring fresh impetus and innovation to Centara's global commercial efforts.

"I am delighted to join Centara at this exciting time. As travel and tourism soars, the need for an innovative and effective commercial strategy to underpin brand growth objectives is more critical than ever. I look forward to enabling the world's travellers to discover Centara's timeless style of family-centric Thai hospitality, while maximising the benefits to the business and driving the company's success," said Mr Cusiter.

Mr Muncherji will spearhead the innovation and implementation of Centara's hotel and brand concepts. A qualified architect, he has more than 30 years of experience leading many key projects across hotels, luxury condominiums and serviced apartments, including as vice-president for technical services at Oakwood Asia-Pacific.

His talent and vision will be instrumental in the evolution of Centara's existing brands and dynamic new concepts, said Mr Thirayuth.

"High-quality architecture and design are at the heart of good hospitality, so I am thrilled to be able to work closely with the entire team at Centara to create new ways to deliver the group's Thai-inspired guest experiences across every sector of the market. I look forward to driving the evolution of Centara's popular brand concepts and the creation of new designs that will position the company at the cutting-edge of the hospitality industry," said Mr Muncherji.

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