Centara chief executive bags prestigious leadership award
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Centara chief executive bags prestigious leadership award

The accolade recognises Mr Thirayuth's strategic vision and exceptional leadership qualities, which have spearheaded a highly successful 12 months for Centara.
The accolade recognises Mr Thirayuth's strategic vision and exceptional leadership qualities, which have spearheaded a highly successful 12 months for Centara.

Thirayuth Chirathivat, chief executive of Centara Hotels & Resorts, has been honoured with the "Thailand Top CEO of the Year 2024" award in the tourism & hospitality category.

This accolade recognises Mr Thirayuth's strategic vision and exceptional leadership qualities, which have spearheaded a highly successful 12 months for Centara.

The award was presented by Business+ magazine, a prestigious Thai publication, in collaboration with Thammasat University's Journal of Business Administration.

"I am deeply honoured and humbled to have been named as one of Thailand's top CEOs for 2024," said Mr Thirayuth.

"Centara is a company that is built on family values, and every member of our family plays a vital role in our success. I would like to thank our entire team for their outstanding performance and dedication to creating exceptional guest experiences, which enabled us to achieve so many prestigious accolades and awards in the last 12 months. I would also like to thank Business+ magazine for this award."

Assoc Prof Somchai Supattarakul, dean of the Department of Accounting at Thammasat University, said the Thailand Top CEO of the Year award analyses the vision, management and success of each chief executive, including their company's financial achievements, customer relations, shareholder and employee satisfaction, environmental stewardship, and community leadership.

"Mr Thirayuth has shown exceptional leadership qualities in all of these areas, as he led Centara Hotels & Resorts into an exciting era of sustainable growth and success. He is a truly deserving recipient of our Top CEO award," he said.

It was noted that in 2023, Centara Hotels & Resorts celebrated its 40th anniversary.

Moreover, in Brand Finance's prestigious "Thailand 50" report for 2024, Centara Hotels & Resort was recognised as the country's strongest brand, reflecting its prominent position in the market and reaffirming its status as an icon of Thai hospitality. This marked the second consecutive win for the group, after Centara Grand was named as Thailand's strongest brand last year.

The happiness of Centara's associates is at the heart of its family-centric hospitality. The positive atmosphere at every hotel and resort helped the company win a series of awards for its properties in 2024.

In the Travel + Leisure Luxury Awards Asia-Pacific, Centara Reserve Samui was honoured as one of Thailand's best Beach + Island Resorts, while Roukh Kiri Khao Yai was named as one of the country's top Upcountry Hotels.

Centara Grand Island Resort & Spa Maldives earned fifth place in the best House Reefs category for the Maldives.

On the eve of its one-year anniversary, Centara Grand Hotel Osaka was honoured with the top award in the Hotel General Managers category in Japan. This achievement marks another significant milestone for the new hotel, which was also awarded the prestigious Nikkei Asia Award at the 2023 Nikkei Excellent Products & Services Awards.

Under Mr Thirayuth's leadership, Centara is also fully committed to sustainability.

Twelve of the company's hotels and resorts achieved the Global Sustainable Tourism Council's certification in 2024, which shows how environmental solutions and processes are being integrated into every aspect of the company's operations.

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