Jason X-Shape targets entry-level clients

Jason X-Shape targets entry-level clients

Customers work out using Jason fitness equipment.
Customers work out using Jason fitness equipment.

Fitness centres offer customers various exercise courses, using modern machines and methods to serve increasingly finicky tastes.

Gyms are limited in terms of time, location and affordability. The Jason X-Shape Trainer is equipment that aims to become an alternative to folks who want to exercise yet are limited by those three roadblocks.

Kuron Corporation introduced the training brand to the market last year, saying it was appropriate for beginners or exercise enthusiasts. Priced at 1,790 baht, it has two handles that transform into five different exercise tools: dumbbells, a push-up bar, a resistance band, a chest expander and a skipping rope.

"The set offers you a full body exercise from cardio and rumba dancing to chest expander," said Norman Virut Gaw, Kuron Corporation's managing director. "In addition to Jason X-Shape, we are developing new small fitness equipment under our product portfolio. Eventually, we want people who think of fitness to think of the Jason brand."

Mr Gaw said the market size for small fitness equipment in Thailand is just 250 million baht, but it offers a huge opportunity to grow in the future because of growing health concerns among people in Thailand, along with heavy promotional campaigns about exercise from the government.

There are many fitness influencers on YouTube, Facebook and other social media who can promote the product, while the company aims to team up with the government to encourage people to do more activity through exercise programmes, Mr Gaw said.

He said the company hired a manufacturing facility in Taiwan to produce Jason X-Shape. If there is a good response from Thai customers, the company will start making its products in Thailand.

Mr Gaw expects to sell about 4,000 Jason X-Shape units this year.

Founded in 1995, Kuron Corporation is a maker and distributor of health, hair and beauty products.

"We are quite upbeat about our business prospects in Thailand because we have different products from other rivals in the same market," Mr Gaw said. "We not only provide multi-purpose products but also have fitness specialists and training course programmes offered on social media for customers to follow."

There is a huge opportunity for small fitness equipment here because there are not many competitors, he said. For example, Football Thai Factory Sporting Goods Co offers products mainly for serious sports, while international brands like Nike and Adidas offer a wide variety of sports-related products.

"GfK, the market research company, reported that the Jason brand has 48% of Thailand's 250-million-baht small fitness equipment market," Mr Gaw said. "With the launch of Jason X-Shape products, we hope for our market share to rise to 60% over the next three years and expect Jason products to be the most-loved brand among Thais in the long run."

Mr Gaw with Jason fitness specialist Sasha George.

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