KSS allots B100m for digital plan

KSS allots B100m for digital plan

Krungsri Securities (KSS), a subsidiary of Bank of Ayudhya, has unveiled its 2019 business plan to invest more than 100 million baht in digital strategies to enhance customers' experience and expand the customer base.

The company has 50,000 retail investor accounts, 18,000 of which are actively trading, and aims for growth to 100,000 within three years with active trading at 50%.

KSS's trading volume from institutional investors accounts for 60%, while retail makes up 40%.

The company plans to increase retail accounts and focus on serving investors with portfolios of 3-10 million baht.

KSS plans to develop a single online platform to simplify the user experience for its online customers, as well as strengthen its partnership with other fintech companies to enhance capabilities of products and services.

Udomkarn Udomsab, managing director of KSS, said the company aims to become a leading financial digital platform with an open architecture algorithm over the next few years.

During 2015-18, KSS's market share grew by an average of 9% a year.

"For the institutional business, our market share increased an average of 20% a year, while revenue from brokerage commission of institutional customers increased 40% a year," Mr Udomkarn said.

For its investment banking business, the company has 3-5 IPO deals with total fundraising standing at around 4 billion baht.

In 2018, KSS was ranked 19th by market share among 38 brokerages in Thailand, improving from 21st in 2017.

Do you like the content of this article?
COMMENT