Care for Doi Tung coffee?
Passengers on Japan Airlines flights from Bangkok will be served coffee from the royal project from Dec 1 under an agreement made on Thursday between the Mae Fah Luang Foundation and the Japanese carrier.
The foundation has exported coffee beans to Japan for years through its Japanese partners such as Mi Cafeto Co and Kalbi Coffee Fram Co.
Foundation chief executive M.L. Dispanadda Diskul said the collaboration with JAL will help expand the brand's reach.
“We have been exporting coffee bean worth more than 10 million baht per year to Japan. Japan Airlines is the latest partner helping us boost sales,” M.L. Dispanadda said.
Hitoshi Morimoto, JAL's regional manager in charge of Thailand, Indochina and South Africa Subcontinent, said the airline generally took a long time to choose and select new products to serve passengers on board, but it took only three months to reach the deal with the foundation.
“Having Doi Tung coffee on board is part of our corporate policy set to promote sustainable business and help local products,” Mr Morimoto said.
Japan Airlines operates two daily flights to Haneda airport in Tokyo, another two to Narita airport in Tokyo and one each to Osaka and Nagoya.
It carries 800,000 passengers out of Suvarnabhumi airport a year and serves them 300,000 cups of coffee.
Doi Tung coffee is one of the foundation's flagship products.