Tourist numbers up, but tourism sector not really happy

Tourist numbers up, but tourism sector not really happy

Tourists take a selfie next to the Reclining Buddha in Wat Pho, Bangkok. Thailand expects to welcome 10 million Chinese tourists this year, according to the Tourism Council of Thailand. PATIPAT JANTHONG
Tourists take a selfie next to the Reclining Buddha in Wat Pho, Bangkok. Thailand expects to welcome 10 million Chinese tourists this year, according to the Tourism Council of Thailand. PATIPAT JANTHONG

Entering tourism low season (rainy season) decline in business confidence in tourism industry due to slow economy, intense competition & over-reliance on Chinese tourism.


Tourist numbers up, but tourism sector not really happy

Online Reporters

Tourist arrivals are rising and revenue is increasing, so all should be well in the tourism industry.

The tourism industry, however, remains worried.

The tourism industry faces problems such as the slow global economy, tourist arrivals that are increasing but heavily concentrated in some groups of tourists such as Chinese tourists.


The tourism sector had slightly more confidence in the second quarter of this year compared with the first three months of the year, but less confidence in the upcoming third quarter, during the rainy season, which is traditionally the low season for tourism.

The lower confidence for the third quarter has resulted mainly from two factors:

1. Fierce competition among business operators, and...

2. Global economic problems that mean individual tourists are spending less.

The survey was carried out by the Tourism Council of Thailand (TCT), the Tourism Authority of Thailand (TAT) and Chulalongkorn University in which they surveyed 600 tourism- related business operators, 350 foreign tourists and 350 Thai tourists in the second quarter of this year.


The number of visitors to Thailand should reach 33.87 million this year, up 13.35% on last year.

The revenue from foreign tourists is estimated to be 1.71 trillion baht, up by 17.83%.

The increase in visitors. however, is occuring only in some groups of tourists, notably the Chinese.

The number of Chinese visitors was expected to increase by 27% to 2.68 million in the third quarter.

Chinese visitors should exceed 10 million for the first time this year.

The figure was 8.1 million last year.

In the third quarter of this year, the number of visitors from Asean should rise by 7% year-on-year to 2.09 million and those from Europe by 3.4% to 1.11 million.

East Asian visitors, including Japan and Korea as well as China, will rise overall by 26% to 3.97 million.


The survey also found that foreign tourists were less satisfied with their visits to Thailand, mainly due to poor transport services.

Foreign tourists wanted lower fares, more domestic flights, better local transport, transport alternatives like passenger boats, better quality destinations and a better standard of service.


The main competitors for tourists' dollars were seen as Hong Kong, Laos and Malaysia.

Most surveyed foreign tourists were repeat visitors.

They came to Thailand because of its beautiful tourist attractions, culture, religion, food and because it gave good value for money.


The survey also found that more Thai people intended to travel in the third quarter due to long holidays in July and August, but 47% of the Thai respondents said they would spend less on their vacations, while 40% said they would spend about the same amount as before.

Thai tourists wanted cleanliness, a good standard of service and convenient transport.

For outbound Thai tourists, Korea and Laos were their main destinations.

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  • alternative: another choice - ทางเลือก, ตัวเลือก
  • arrival: when someone reaches where they are going (arrives) - ขาเข้า การเข้ามา
  • attraction: something that creates interest and brings people to see it - การดึงดูดความสนใจ
  • carried out: when a task is finished and completed - ทำให้สมบูรณ์, ทำให้สำเร็จ
  • cleanliness: being clean; situation or state of something being clean -
  • compare (verb): to show or state that somebody/something is similar to somebody/something else - เปรียบเทียบ
  • competition: a situation in which people or organizations compete, i.e., try to be more successful or better than somebody else who is trying to do the same as you - การแข่งขัน
  • competitor: a person, team or company that is competing against others - ผู้แข่งขัน, คู่แข่ง
  • concentration: a lot of something in one place - แหล่งชุมนุม  หรือ ศูนย์รวม
  • confidence: being certain of your abilities or of having trust in people, plans, or the future - ความมั่นใจ
  • convenient: easy to do, or not causing problems or difficulties - สะดวก
  • culture (noun): the customs and beliefs, art, way of life and social organization of a particular country or group - วัฒนธรรม
  • destination: the place where someone or something is going - จุดหมายปลายทาง
  • domestic: inside the country being talked about - ภายในประเทศ
  • due to: because of - เนื่องจาก
  • estimated: thought to be a particular amount, size, etc. based on a guess or the best information available - ประมาณการ
  • exceed: to be more than something; to go beyond a limit - เกินกว่าที่กำหนด
  • expect (verb): to think or believe that something will happen or that somebody will do something - คาด, คาดว่า, คาดการณ์
  • factor: a fact or situation which influences the result of something - ปัจจัย
  • fare: the money that you pay for a journey - ค่าโดยสาร
  • fierce: very strong - รุนแรง, ดุเดือด
  • flight (noun): a trip on an airplane; a plane making a particular journey - การเดินทางด้วยเครื่องบิน; เที่ยวบิน
  • global: throughout the world - ทั่วโลก
  • global: world - เกี่ยวกับโลก
  • holiday (noun): vacation; a period of time when you are not at work or school - วันหยุด, วันหยุดเทศกาล
  • individual: a person considered separately rather than as part of a group - บุคคล
  • intended: planned; wanted to happen - ที่ได้วางแผนไว้ ที่ตั้งใจให้เกิดขึ้น
  • local: in or related to the area that you live, or to the particular area that you are talking about - ท้องถิ่น
  • local (adjective): in this country (Thailand) -
  • low season: the time of year when there are not many customers or tourists and business and income, not so good -
  • notably: especially; that which is most noticeable; to a great degree - อย่างน่าสังเกต, อย่างน่าจดจำ
  • occuring (adj): happening - กำลังเกิดขึ้น
  • operator (noun): a person or company that runs a business - ผู้ดำเนินกิจการทางธุรกิจ, ผู้ประกอบธุรกิจ
  • outbound (adj): travelling towards a particular point, particularly away from a city, country, etc. - ขาออก (opposite of inbound ขาเข้า)
  • overall (adj): total; including all the things or people that are involved in a particular situation; general - ทั้งหมด, โดยทั่วไป
  • passenger: someone who travels in a motor vehicle, aircraft, train, or ship but is not the driver or one of the people who works on it - ผู้โดยสาร
  • quarter (noun): three months of the year on the official calendar of the government or companies - ไตรมาส
  • related (adj): connected with something/somebody; referring to something/somebody - เชื่อมโยงกับ
  • remain (verb): to stay in the same place; to not leave - ยังอยู่, พักอยู่, รออยู่
  • repeat: something that happens again, i.e., which is very similar to a previous happening - การกระทำซ้ำ
  • revenue: income from taxes or business activities - รายได้
  • satisfied: pleased because you have achieved something or because something that you wanted to happen has happened - พอใจ ถูกใจ
  • sector: a part of a country’s economy or business activity - ภาคเศรษฐกิจของประเทศ
  • slightly: small in size or amount - เล็กน้อย
  • standard: a (high) level of quality - มาตรฐาน
  • survey: to ask a large number of people questions to find out their opinions - สำรวจ
  • traditionally: of something that has not changed for a long time - ตามที่ปฏิบัติกันมา
  • transport: moving people or things from one place to another - การขนส่ง
  • university (noun): a school where students study for BA, MA, MS and PhD degrees and where research is done - มหาวิทยาลัย
  • vacation: holiday; a period of time spent travelling or resting away from home - ลาพักผ่อน, ลาพักร้อน
  • value: how much something is worth in money or other goods for which it can be exchanged - มูลค่า
  • visitor (noun): a person who goes to a place for a short time; a tourist or guest - นักท่องเที่ยว, ผู้มาเยี่ยม, ผู้มาเยือน
  • year-on-year (adjective): the amount or statistic for a period this year (month, quarter, half-year) compared to last year -
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