"New" Pantip Plaza opens Monday

"New" Pantip Plaza opens Monday

Photo: Sasiwimon Boonruang
Photo: Sasiwimon Boonruang

This Monday, Pantip Plaza, once Bangkok's premier IT-product shopping centre, will return after two years of massive renovation under a new name: Tech Life Mall.

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IT hub Pantip Plaza to unveil new look

Sasiwimon Boonruang

A decade ago, everyone had only one destination in mind to buy a computer, install software (legit or otherwise), or fix broken devices: Pantip Plaza.

Before the spread of computer centres and online shopping, the building on Phetchaburi Road was where the latest models of hardware and new versions of software were always available. Some of them were on sale at Pantip even before the official announcement from the developers.

But a rapid transformation in technology and consumer behaviour changed the landscape of IT shopping. Pantip Plaza became somewhat rundown, its nooks and crannies crammed with messy shops, and soon its reputation as the country's IT hub faded.

But this Monday, Pantip will return. It has taken two years of massive renovation and the new Pantip will be rebranded as Tech Life Mall.

Even though some renovated areas are not fully complete, Pantip today has a fresh and friendly ambience. Forget the intense vibe of hard-core IT people crowding around stalls of a decade ago: the new Pantip now has a larger space for strolling, and even for trying balance wheels, scooters and drones.

"We position ourselves as a fun place for shopping, and we broaden the target groups to kids and teenagers. Meanwhile we will also draw our past customer base back here," said Sansern Na Patthalung, asset manager of Asset World Estate, the operator of Pantip Plaza.

The 36,000m² mall will boast 300 IT dealers, gadgets, gaming, enterprise solution products and a co-working space. Represented at Tech Life Mall are global tech companies like Thailand's Intel Microelectronics – which sponsors an e-sports arena – while Microsoft and Google showcase their innovations at the "Experience Zone", where visitors can experience the technology evolution created by both tech giants.

Following the latest trend of start-ups, Pantip will offer co-working space. Called Syn Hub, it will provide various innovative technologies ranging from 3D printers, mechanics supporting the industrial internet of things, embedded electronic systems designs and radio frequency identification systems.

During renovation, the building wasn't completely closed. Over the past months, it has slowly opened different parts of the new development, attracting about 20,000 visitors a day. However, the fully-renovated Pantip expects to attract 35,000-40,000 people per day by the end of this year.

Even though there are many new locations in Bangkok where IT and electronic goods are available, Pantip remained a favourite destination for foreigners visiting Thailand, and they will definitely still recognise this .

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Vocabulary

  • ambience: the character of a place and the feeling you have about it - บรรยากาศโดยรอบ
  • arena: a large area that is surrounded by seats, used for sports or entertainment - สังเวียน, สนามกีฬา
  • asset: something owned by a person, company etc., particularly money and property - ทรัพย์สิน
  • attract (verb): to make somebody/something come somewhere or take part in something - ทำให้เข้ามา
  • available: that you can get, use, find or buy - มีอยู่, หาได้
  • behaviour: the way that someone acts or behaves - พฤติกรรม, การกระทำตัว
  • boast (verb): to have something that is impressive and that you can be proud of -
  • broaden: to increase the range of something - ขยับขยาย
  • co-working (noun): a style of work that involves a shared working environment, often an office, and independent activity. Unlike in a typical office environment, those co-working are usually not employed by the same organisation -
  • consumer: someone who buys and uses goods and services - ผู้บริโภค
  • crammed: completely filled with people or things - คับคั่ง
  • dealer: a person or company that buys and sells a particular product - ผู้จำหน่าย
  • decade: a period of ten years - ทศวรรษ
  • destination: the place where someone or something is going - จุดหมายปลายทาง
  • developer (noun): software developer, a person who writes computer programs and apps as their job -
  • device (noun): a machine or piece of equipment that does a particular job - อุปกรณ์ เครื่องมือ เครื่องจักร
  • draw: to attract or interest somebody - ดึงดูดความสนใจ
  • drone (noun): an aircraft (or ship) without a pilot, controlled from the ground - เครื่องบินไร้คนขับที่ควบคุมด้วยวิทยุทางไกล
  • embedded system (noun): small computer programs inside machines or the electronics of a product such as the electronics of a car or airplane -
  • enterprise: an organisation, especially a business - กิจการ, บริษัท,อุตสาหกิจ,วิสาหกิจ
  • evolution (noun): the gradual development of plants, animals, etc. over many years as they adapt to changes in their environment; the gradual development of something - วิวัฒนาการ
  • experience (verb): to have something happen to you or to live through some event - ประสบ
  • fade: to slowly disappear, lose importance or become weaker - อ่อนลง,หายไป,ค่อย ๆ ตาย
  • frequency: the number of times that a wave, especially a sound or radio wave, is produced within a particular period, especially one second - ความถี่
  • gadget: a small tool or piece of equipment that does something useful or impressive - อุปกรณ์ขนาดเล็ก, กลไกขนาดเล็ก
  • global: known throughout the world - ระดับโลก
  • hard-core: loyal and willing to give your time and energy to something that you believe in - อุทิศตัวเพื่อ
  • hub: the central and most important part of a particular place or activity - จุดศูนย์กลาง, จุดรวม
  • identification: the process of showing, proving or recognizing who or what somebody/something is - การแสดงตัว
  • innovation: the introduction of new things, ideas or ways of doing something; a new idea, way of doing something, etc. that has been introduced or discovered - นวัตกรรม, การคิดขึ้นใหม่, สิ่งที่นำเข้ามาใหม่
  • intense: done with a lot of effort, energy, attention, etc. - เข้มข้น
  • landscape (noun): situation, everything you can see when you look across a large area of land, especially in the country - ลักษณะภูมิประเทศ
  • legit (adj): (informal) legitimate, legal, allowed and acceptable according to the law - allowed by the law, or correct according to the law ชอบด้วยกฎหมาย
  • location: where someone or something is - ที่ตั้ง,ทำเล
  • massive: very large in size, amount or number - ใหญ่โต
  • meanwhile: at the same time - ในเวลาเดียวกัน
  • messy (adj): dirty and/or untidy - ซึ่งไม่เป็นระเบียบ, ซึ่งไม่เรียบร้อยและสกปรก
  • nooks and crannies (idiom): parts of a place, especially small spaces, often hidden away -
  • operator (noun): a person or company that runs a business - ผู้ดำเนินกิจการทางธุรกิจ, ผู้ประกอบธุรกิจ
  • otherwise (adverb): in a different way to the way mentioned; differently - แตกต่าง,ตรงกันข้าม
  • position: to put somebody/something in a particular place or position - จัดวาง, วางที่, วางตำแหน่ง
  • provide: to give someone/ something that they want or need - จัดหาให้, จัดเตรียมไว้ให้
  • rapid: happening quickly - อย่างรวดเร็ว
  • rebrand: to change the image of a company or an organisation or one of its products or services, for example by changing its name or by advertising it in a different way -
  • recognise: to know who a person is or what something is - จำได้ รู้จัก
  • renovate: to make something old look new again by repairing and improving it, especially a building - การตบแต่งหรือซ่อมปรับปรุงสถานที่
  • renovation: making something old look new again by repairing and improving it, especially a building - การปฏิสังขรณ์, การทำให้มีสภาพดีเหมือนเดิม, การบูรณะ, การซ่อมแซมใหม่
  • reputation: the opinion people have about how good or bad someone or something is - ชื่อเสียง
  • rundown: worn out; badly damaged and/or no longer useful because it has been used a lot - ชำรุดทรุดโทรม
  • scooter (noun): a small motorcycle or other similar vehicle; a child’s vehicle with two small wheels attached to a narrow board with a vertical handle. - รถมอเตอร์ไซด์ที่มีขนาดเล็กและมีแผ่นรองเท้า, รถของเล่นเด็กที่ใช้เท้าถีบ
  • showcase: to show the best qualities or parts of something - แสดง,ทำให้เห็นจุดเด่น
  • site: a place where something is located - สถานที่
  • somewhat (adjective): partly but not completely - บ้าง, บางส่วน
  • spread: gradually affecting or covering a larger area - การแพร่กระจาย
  • stall: a large table or a small building that is open at the front, used for selling things (or for giving people information) - รถ หรือแผงขายของ
  • start-up (noun): a company that is just beginning to operate - บริษัท เริ่มต้น
  • strolling (noun): walking in a slow relaxed manner, especially for pleasure - การเดินเล่น
  • target group: the intended customers or market for something - กลุ่มเป้าหมาย
  • transformation: a complete change in somebody/something - การเปลี่ยนรูป,การแปรรูป,การปฎิรูป,การเปลี่ยนสภาพ
  • trend: a gradual change or development that produces a particular result   - ทิศทาง แนวโน้ม
  • unveil: to show or introduce a new plan, product, etc. to the public for the first time - เปิดเผย, ประกาศให้รู้ทั่วไป
  • version: a particular form of something which varies slightly from other forms of the same thing - ชุด, เวอร์ชั่น
  • vibe: feeling - อารมณ์ความรู้สึกที่มีต่อคน สิ่งของ สถาน
  • zone: an area that has an important or typical feature; an area where a particular activity is allowed or not allowed - พื้นที่, บริเวณ, เขต
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