Cruise ship tourism comes to Thailand

Cruise ship tourism comes to Thailand

Costa Victoria has room for 2,000 passengers on its cruise to Sihanoukville, Phu Quoc and Koh Samui. Tickets are 13,000 baht per person.
Costa Victoria has room for 2,000 passengers on its cruise to Sihanoukville, Phu Quoc and Koh Samui. Tickets are 13,000 baht per person.

Cruise liner voyage from Bangkok to Cambodia to Vietnam to Koh Samui to Bangkok to kick off new maritime travel hub for Thailand out of Laem Chabang Port.


Cruise ship tourism comes to Thailand


Nanat Suchiva

A major cruise liner company plans to use Laem Chabang port near Bangkok as its maritime tourism hub to serve cruise ship travellers in Asean.

The Costa Victoria is a cruise liner (cruise ship) operated by the Italy-based cruise liner company Costa Crociere.

It is is the company's first cruise ship coming to Thailand needing a berth at Laem Chabang's deep-sea port, the Laem Chabang Cruise Terminal (see facebook page here).

Side of Costa cruise liner showing passengers on deck and passenger rooms (cabins) with decks (Screen capture from Facebook video)


"Costa Victoria is one of our cruise liners pioneering the Asia-Pacific region."

"We will continually expand in Thailand by launching our first home port cruises from Laem Chabang," said Buhdy Bok, president of Costa Group Asia (see Costa Cruise Thailand facebook page here).

Thailand has long-term tourism potential as a sourcing and destination market for maritime tourism, he said.

Cruise liner Costa Victoria docked at Laem Chabang port (photo by Prommate Nathomtong posted to Laem Chabang Cruise Terminal facebook page)


Costa Victoria captain Giovanni Cosini said Thailand boasted one of the fastest-growing tourism industries in the Asia-Pacific region.

He also believes that Costa Victoria will play an essential role in serving rising demand for both Thai and international tourists seeking to enjoy maritime tourism in the near future.

Mr Cosini said Costa Victoria will be cruising for over four nights to explore the destination route stretching from Sihanoukville in Cambodia to Phu Quoc in Vietnam.

It will then move on to Koh Samui in Thailand before returning to Laem Chabang.

Check out the GPS system and on board webcams of the cruise ship Costa Victoria operating out of Laem Chabang (access the system here). This afternoon the ship's location was a little way out of the Cambodian resort town of Sihanoukville:

(Screen capture from Costa Cruises website)


Singapore, Hong Kong and China are the current leaders in the Asia-Pacific region, as they have the ability to service cruise ships from around the world.

According to Mrs Wassana Paisarn-akanee the general manager of Joyful Holidays, a sales agent for Costa Victoria in Thailand, "Thailand should promote the fact that it has outstanding piers and ports and a good immigration process for cruise tourists, so that the country will be able to compete with others in this region in the field of maritime tourism,"

Cruise liner Costa Victoria docked at Laem Chabang port (photo by Prommate Nathomtong posted to Laem Chabang Cruise Terminal facebook page)


The fascination of taking a cruise for a vacation and seeing countries in a different way than flying into an airport and staying at a hotel seems to have taken hold among Thais.

Most of the bookings for the first cruises were by Thai tourists, not foreigners traveling in Thailand.

For Costa Victoria's first cruise service to be offered from Thailand, 1,500 of the 2,000 total passengers where Thai.

Swimming pool on the top deck of the Costa Victoria (Source: YouTube screenshot)

The cruise cost 13,000 baht per person.

The company normally posts 7-8% growth in sales globally, but sales in Thailand are expected to see robust growth of nearly 100% in the first few years as the country has never had serious cruise promotions before.

View from the top deck of the Costa Victoria past the swimming pool siting land in the distance (Source: YouTube screenshot).


Running a fleet of cruise ships for vacationers is quite a big business. 

The company Costa Crociere has 26 cruise ships under the brands of Costa and Aida, with a combined capacity of 72,000 beds.

Great view of the sea from within a Costa Victoria lounge. (YouTube Screenshot)

Seven new vessels will be added to the fleet by 2020.

The company has a global workforce of 27,000 employees operating both on board ships and in 20 offices spanning 14 countries.

As a little bit of a history lesson, on cruises and cruise ships, here is the opening theme song and credits from the 1970s US hit television program "The Love Boat" that popularized cruise tourism in the US:

Full episodes of this classic TV show are plentiful on YouTube:

Learn from listening

Click play to listen to audio for this story, or download to save the file
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  • according to (prep): as stated or reported by somebody/something - ตามคำบอกเล่า, ตามรายงาน
  • berth: a place or position - ตำแหน่ง
  • boast: to proudly tell other people what you can do or have done - คุยโว, โว, โม้, โอ้อวด
  • boast (verb): to have something that is impressive and that you can be proud of -
  • booking (noun): buying a ticket in advance; to arrange to have or use something on a particular date in the future - การจองล่วงหน้า,การจอง
  • brand: a type of product made by a particular company - ตรา, ยี่ห้อ
  • capacity: the total amount or number that can be handled or contained - ปริมาณสูงสุดที่จะรับได้
  • captain: a ship captain; the person who is in charge of a ship and runs the ship while at sea -
  • combined: joint; done together; belonging to or shared between two or more people - ที่ร่วมกัน, ร่วมมือกัน
  • compete: to try to be more successful or better than somebody else who is trying to do the same as you - แข่งขัน
  • continually (adverb): in a way that continues without interruption - อย่างต่อเนื่อง
  • cruise: a journey on a ship for pleasure, especially one that involves visiting a series of places - การเดินทางท่องเที่ยว
  • cruise ship (noun): a large ship for carrying tourists, often sailing for several days or weeks - เรือท่องเที่ยว
  • current: of the present time - ปัจจุบัน
  • deep-sea port: a very deep port where big ships can park and load and unload goods -
  • demand (noun): the need and desire of people to buy goods - อุปสงค์
  • destination: the place where someone or something is going - จุดหมายปลายทาง
  • essential: necessary - ที่จำเป็น
  • expand: to make or become larger (noun form: expansion) - ทำให้กว้าง, ทำให้ขยาย
  • expect (verb): to think or believe that something will happen or that somebody will do something - คาด, คาดว่า, คาดการณ์
  • explore: to examine something completely or carefully in order to find out more about it - สำรวจ,ตรวจ
  • fascination (noun): being very attracted to and interested in somebody/something - ความหลงใหล
  • field (noun): an area of specialized knowledge that people work, study, teach and do research in - สาขา, วงการ, แวดวง
  • fleet: a group of ships, or all of the ships in a country's navy - ขบวนเรือ
  • general manager (noun): "an executive who has overall responsibility for managing both the revenue and cost elements of a company's income statement, known as profit & loss (P&L) responsibility. General managers commonly rank above most employees but below corporate-level executives" such as the CEO (Source: Wikipedia & Investopedia) - ผู้จัดการทั่วไป
  • growth (noun): economic growth, an increase in economic activity - การเติบโต
  • holiday (noun): vacation; a period of time when you are not at work or school - วันหยุด, วันหยุดเทศกาล
  • hub: the central and most important part of a particular place or activity - จุดศูนย์กลาง, จุดรวม
  • immigration: the process in which people enter a country in order to live there permanently - การย้ายถิ่นฐาน
  • international: connected with or involving two or more countries - นานาชาติ, สากล, ระหว่างประเทศ
  • joyful (adj): feeling great happiness - ที่เปี่ยมไปด้วยความสุข
  • launch: starting something - การเริ่มต้น
  • leader: the person in front of a race or competition - คนนำ
  • maritime: connected with human activity at sea; near the sea or coast - ทางทะเล, เกี่ยวกับทะเล
  • massive: very large - จำนวนมาก
  • on board: on a ship, aircraft or vehicle - บนหรือใน (เรือ, รถ, เครื่องบินหรือพาหนะอื่น)
  • operate: to carry out an activity like running a business - ดำเนินการ
  • operations: the activity or work done in an area of business or industry - ปฎิบัติการ
  • outstanding: not yet paid, done, solved, etc - ค้างชำระ
  • passenger: someone who travels in a motor vehicle, aircraft, train, or ship but is not the driver or one of the people who works on it - ผู้โดยสาร
  • pier: a platform sticking out into water which people walk along or use when getting onto or off boats - ท่าเรือชนิดยื่นออกไปในน้ำ, สะพานที่ยื่นออกไปในน้ำ
  • pioneering: introducing ideas and methods that have never been used before - บุกเบิก
  • port: an area of water where ships stop, including the buildings around it - ท่าเรือ
  • potential: what is possible - ความเป็นไปได้
  • process: a series of actions that you take in order to achieve a result - แนวทางปฏิบัติ, กระบวน, วิธีการ
  • promote: to encourage or support something - สนับสนุน
  • quite: very much -
  • region: a large area of land or space, usually without exact limits or borders - ภูมิภาค, ขอบเขต, แถบ, บริเวณ
  • robust: strong and full of determination - แข็งแรง
  • role: the position or purpose that someone or something has in a situation, organisation, society or relationship - บทบาท
  • route: the roads, paths, waterways, etc., used to go from one place to another - เส้นทาง
  • sales agent: a person or company who sells something for other companies or persons - ตัวแทน
  • source: the place something comes from or starts at, or the cause of something - แหล่ง, แหล่งกำเนิด
  • span: to include the whole of an area; to stretch - ขยายออก, ยืดออก
  • stretch (noun): a continuous area of land or water - บริเวณที่แผ่ขยายไป, บริเวณวงกว้าง
  • stretch: to cause something to reach, often as far as possible, in a particular direction - ขยายออก, ยืดออก
  • vacation: holiday; a period of time spent travelling or resting away from home - ลาพักผ่อน, ลาพักร้อน
  • vessel: a boat or ship - เรือ
  • workforce: all the people who work for a particular company, organization, country, etc. - แรงงาน, คนทำงาน
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