Thailand in social media world's top 10

Thailand in social media world's top 10

Thailand remains in the top 10 worldwide for social media statistics on network usage and consumer adoption growth in 2017, says a Bangkok-based social media analytics developer.

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Thai love affair with social media endures

Suchit Leesa-nguansuk

Thailand remains in the top 10 worldwide for social media statistics on network usage and consumer adoption growth in 2017, says a Bangkok-based social media analytics developer.

Social networking has had a tremendous impact on users and brands in Thailand, said Kla Tangsuwan, chief executive of Thoth Zocial.

"Social media has increasingly become an important tool for business marketing and for business success," he said.

As of May 1, social media users in Thailand on Facebook, Instagram and Twitter were up an average of 20% year-on-year, rising to 47 million, 11 million and 9 million respectively.

Thailand has moved down slightly in the rankings in terms of Facebook users, to ninth in 2017 from eighth last year.

Bangkok also remains the world's biggest city for Facebook users in 2017 with 27 million users.

Chon Buri, Chiang Mai and Nakhon Ratchasima also have a strong Facebook contingent.

The times of day that Facebook users are most active on the site is during workdays and on Saturdays from 6pm to 11pm.

Mr Kla said that about 2.5 billion messages were posted on social media platforms in Thailand in 2016, compared with 2.6 billion in 2015, as online communications ebbed during the mourning of the late King Bhumibol Adulyadej.

Pnern Asavavipas, managing director of OBVOC Co, a Thai social media research firm, said Thailand ranked fifth in terms of Facebook Messenger users with 26 million as of May 1, out of 724 million globally.

The number of Instagram users in Thailand totalled 11 million as of May, up 41% year-on-year, putting the country at 13th by user numbers.

Twitter's active users in Thailand numbered 9 million, a 70% surge from 3.1 million a year earlier.

Mr Kla said social media users here are not only numerous, but they are also advanced users.

Banks, telecoms, consumer goods makers and electronics firms, as well as the government, are active social media users, he said.

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  • adoption (noun): starting to use something new - การนำมาใช้, การรับเป็นของตน
  • advanced (adj): having the most modern and recently developed ideas, methods, etc - ก้าวหน้า, สมัยใหม่
  • analytics (noun): the discovery and communication of meaningful patterns in large amounts of information - วิเคราะห์วิทยา
  • average: an amount calculated by adding several amounts together, finding a total, and dividing the total by the number of amounts - เฉลี่ย, ค่าเฉลี่ย
  • brand: a type of product made by a particular company - ตรา, ยี่ห้อ
  • chief executive: the person with the highest rank in a company or an organisation - ผู้บริหารสูงสุด
  • consumer: someone who buys and uses goods and services - ผู้บริโภค
  • contingent: a group of people who have something in common - คณะ
  • developer (noun): a person who "develops"and creates something new such as a new product, computer program or real estate development such as houses or an office building -
  • ebb: to gradually become smaller or less vigilant - ลดลง
  • endure: to last for a long time - คงอยู่, อยู่รอด
  • firm: a business or company - บริษัท
  • globally: throughout the world - ทั่วโลก
  • goods: things that are produced to be sold; possessions that can be moved - สินค้า, สิ่งของ
  • impact (noun): an effect or influence - ผลกระทบ
  • in terms of (idiom): regarding; used to show what aspect of a subject you are talking about or how you are thinking about it - เกี่ยวกับ, เกี่ยวข้องกับ
  • late: dead - ที่ล่วงลับไปแล้ว
  • love affair (noun): a romantic relationship between two people who are in love and not married to each other; something you like very much and are very enthusiastic about - เรื่องรัก ๆ ใคร่ ๆ
  • managing director (MD): the top manager of a company, similar to a CEO, the member of a company's board of directors who is responsible for running a company on a daily basis -
  • mourning: the process or ceremony of expressing great sadness because someone has died - ไว้อาลัย
  • network: a large system of connected parts, organisations, people, etc. - เครือข่าย
  • numerous: many - มากมาย
  • platform (noun): a type of media or way of distributing information , e.g., websites, newspapers, magazines, video, etc. -
  • rank: to put someone or something into a position according to their success, importance, size etc - จัดลำดับ
  • rankings (noun): the position of somebody/something on a scale that shows how good or important they are in relation to other similar people or things, especially in sport - อันดับ
  • remain (verb): to stay in the same place; to not leave - ยังอยู่, พักอยู่, รออยู่
  • research: a careful study of a subject, especially in order to discover new facts or information about it - การวิจัย
  • respectively: in the order in which they were mentioned - ตามลำดับ
  • slightly: small in size or amount - เล็กน้อย
  • social network: websites or other services on the internet for communication with people who share your interests - เครือข่ายสังคม
  • statistics: a collection of information shown in numbers - วิชาสถิติ
  • surge: a sudden increase in something - การเพิ่มขึ้นอย่างรวดเร็ว
  • telecom: a business in the telecommunications industry - โทรคมนาคม)
  • tool (noun): a thing that helps you to do your job or to achieve something - เครื่องมือ
  • tremendous (adj): very great in amount or level - ที่มากมหาศาล
  • usage (noun): how much someone uses a service, measured in minutes, for example - การใช้
  • worldwide: throughout the world - ทั่วโลก
  • year-on-year (adjective): the amount or statistic for a period this year (month, quarter, half-year) compared to last year -
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