Electric motorcycles: Honda EV scooter in 2019

Electric motorcycles: Honda EV scooter in 2019

AP Honda chairman Arnop Phornprapha (2nd from left) and vice president Suchart Arunsaengroj pose with an EV Cub concept bike.
AP Honda chairman Arnop Phornprapha (2nd from left) and vice president Suchart Arunsaengroj pose with an EV Cub concept bike.

Honda's electric motorcycles of the future slated to be sold in Thailand in 2019 with plans to produce all parts in Thailand also.

MOTORCYCLES

Electric motorcycles: Honda EV scooter in 2019

16/06/2017
Piyachart Maikaew

AP Honda, the local distributor of Honda motorcycles, plans to make electric motorcycles by 2019 in line with the official policy of Japan- based Honda.

The company already controls 80% of the domestic market for conventional motorbikes and hopes to replicate this success with the more eco-friendly two-wheel vehicles.

PLANS TO MAKE ALL THE MOTORCYCLE PARTS IN THAILAND

Vice-president Suchart Arunsaengroj said the Thai unit is doing a local feasibility study including the production of parts and battery waste management.

"AP Honda plans to make all related parts of the electric motorcycles in Thailand with our commitment to introduce the first model under the electric platform in 2019," he said.

"Making eco-friendly vehicles is now the business footprint for Honda because the global trend is heading [in this direction]."

STRUGGLING TO MAKE ELECTRIC MOTORCYCLES AFFORDABLE FOR THAI MARKET

But Mr Suchat said the key stumbling blocks for Thailand in this field are hefty retail prices because the electric platform relies on a higher technology than conventional motorcycles.

The Honda EV-Cub is available in Taiwan for 120,000-130,000 baht.

This is too expensive for Thai buyers.

A conventionally powered Super Cub or Wave costs only a third of this price or 45,000 baht.

GOVT SUPPORT MIGHT ATTRACT INVESTMENT FROM BIG GLOBAL MOTORCYCLE PRODUCERS

Mr Suchart urged the Thai government to offer state subsidies to make electric motorcycles more affordable and attract investment in future production from global players.

"At this time, I cannot disclose whether the first Honda electric vehicle in Thailand will be imported or assembled locally, but the Samut Prakan plant has a capability to produce many bike types to serve both domestic and overseas [markets]," he said.

MOTORCYCLE SALES GREW 6.7% LAST YEAR

AP Honda sold 607,128 motorcycles in Thailand from January to May, up 6.7% from the same period last year, according to figures supplied by Mr Suchart.

Its sales closely track those of the broader domestic market where demand for motorcycles grew 6.6.% to stand at 773,794 units.

Mr Suchart said Honda expects total sales here to hover around 1.8 million in 2017.

Domestic sales of motorbikes surpassed 2 million for the first time in 2011, ending at 2.01 million. They peaked at 2.13 million units in 2012 before receding to 2 million in 2013.

The Wave and Spark are among Honda's most popular models in Thailand.

MOTORCYCLE SALES FELL 15% IN 2014 DUE TO END OF RICE-PLEDGING SCHEME

In 2014, the market plummeted 15% to 1.7 million amid political turmoil and payment delays to farmers under the rice-pledging scheme.

They continued to edge down to 1.68 million in 2015 but rebounded 4% to 1.74 million last year.




http://www.bangkokpost.com/business/news/1269323/honda-ev-scooter-due-in-2019

Vocabulary

  • according to (prep): as stated or reported by somebody/something - ตามคำบอกเล่า, ตามรายงาน
  • affordable: not expensive - ไม่แพง
  • assemble: to make something by joining separate parts - ประกอบ
  • attract: to cause someone to be interested in something - ดึงดูดความสนใจ
  • available: that you can get, use, find or buy - มีอยู่, หาได้
  • based: where the main work of an organisation, business, etc. is done or controlled - ซึ่งเป็นศูนย์กลาง
  • block: a solid piece of stone, wood, ice etc with straight sides - ท่อนหิน, ท่อนไม้, ก้อนใหญ่, ชิ้นใหญ่
  • capability: the ability to do something - ความสามารถ
  • commitment: willing to give your time and energy to something that you believe in; a promise or firm decision to do something - การให้คำมั่นสัญญา, การให้คำมั่น, การมอบความไว้วางใจ
  • continued: happening or existing for a period of time without interruption - ซึ่งติดต่อกัน, ซึ่งต่อเนื่องกัน
  • control: To exercise restraining or governing influence over; to check; to counteract; to restrain; to regulate; to govern; to overpower - จัดการ, ควบคุม
  • conventional: usual or normal - ธรรมดา
  • conventionally: usually or normally - ตามธรรมดา, โดยปกติ
  • cost: an amount of money that people need to pay for something - ค่า
  • delay (verb): to do something later than is planned or expected; to cause something to happen at a later time - เลื่อน, เลื่อนเวลา
  • demand (noun): the need and desire of people to buy goods - อุปสงค์
  • direction: the way something is moving or coming from - ทิศทาง
  • disclose: to give information to people - เปิดเผย
  • distributor: a person or company that supplies goods to shops/stores, etc - ผู้ค้าส่ง, ผู้แทนจำหน่าย, ผู้แจกจ่าย
  • domestic: inside the country being talked about - ภายในประเทศ
  • domestic: relating to a person's own country - ภายในประเทศ
  • eco-friendly: not harmful to the environment - เป็นมิตรกับสิ่งแวดล้อม
  • edge: to move or to move something slowly and carefully in a particular direction - เขยิบ, เคลื่อนที่ทีละน้อย
  • expect (verb): to think or believe that something will happen or that somebody will do something - คาด, คาดว่า, คาดการณ์
  • expensive (adj): costing a lot of money - แพง
  • feasibility study (noun): when experts study in detail what is possible to achieve in a project or whether the project is possible - การศึกษาความเป็นไป
  • figure: a number representing a particular amount, especially one given in official information - ตัวเลข, จำนวนเลข
  • footprint: the amount of business that a company does in a place; the presence of a company in a country -
  • global: throughout the world - ทั่วโลก
  • heading for: moving towards; moving the direction of - มุ่งหน้าไปยัง
  • hefty: large (and heavy) - มาก
  • hover: to stay over the same place for a period of time - อยู่เหนือ
  • import: to buy or bring in products from another country - นำเข้า
  • in line with: following a rule or system; also in accordance with and consistent with - สอดคล้องกับ
  • introduce (verb): to present a new person or thing to another person who does not know them yet - แนะนำตัว, แนะนำให้รู้จักกัน
  • investment (noun): the act of investing money in something - การลงทุน
  • local: in or related to the area that you live, or to the particular area that you are talking about - ท้องถิ่น
  • management: the people who run and control a business or similar organisation - คณะผู้บริหาร
  • model (noun): a version of a product sold during a certain period of time, a generation of technology or the product - รุ่น
  • official: done by people in authority or decided by the government; announced publicly - เป็นทางการ
  • overseas: in another country - ต่างประเทศ
  • period: a particular length of time - ระยะเวลา
  • platform: a technology -
  • player (noun): a person, organization or company involved in some activity or industry -
  • plummet: to fall suddenly; to suddenly become much lower - ตกฮวบลง
  • policy (noun): a set of plans or action agreed on by a government, political party, business, or other group - นโยบาย
  • popular (adj): a situation in which someone or something is liked by many people - เป็นที่นิยม, เป็นที่ชื่นชอบ
  • power: energy, from electricity or the human body, for example - พลังงาน, พลังงานกล,พลัง, กำลัง, แรง
  • producer: a person, a company or a country that grows or makes food, goods or materials - ผู้ผลิต
  • production: the process of making goods or materials, especially large quantities - การผลิต
  • rebound (verb): to rise again after falling, recover - กระโดดขึ้นอีกครั้งหนึ่ง,สะท้อนกลับ,เด้งกลับ
  • recede: to move back; to move further away into the distance; subside - ลดลง, ถอยหลัง
  • related (adj): connected with something/somebody; referring to something/somebody - เชื่อมโยงกับ
  • rely on: to need something in order to continue living, existing, or operating - อาศัย, พึ่งพาอาศัย
  • replicate: to copy something exactly - ทำซ้ำหรือทำสำเนาใหม่
  • rice-pledging scheme: a government programme in which farmers sell rice to the government at a particular price, with the right to reclaim the rice if the market price goes higher - โครงการจำนำข้าว
  • state: government - รัฐบาล
  • stumble: to make a mistake when you are trying to achieve something - ทำพลาด, สะดุด
  • stumbling: making mistakes -
  • subsidy: an amount of money that a government or organisation pays to help to reduce the cost of a product or service - เงินชดเชยที่รัฐเป็นผู้จ่ายให้
  • track: to follow the development or progress of something - ติดตาม
  • trend: a gradual change or development that produces a particular result   - ทิศทาง แนวโน้ม
  • turmoil: a state of uncontrolled activity - การจราจล ความไม่สงบ
  • unit (noun): a business unit or subsidiary; a part of a company that does a particular activity or that is not divided into smaller parts - บริษัทลูก, บริษัทสาขา, บริษัทในเครือ
  • urge (verb): to advise someone very strongly about what action or attitude they should take - วิงวอน ย้ำเตือน
  • vehicle: a machine that you travel in or on, especially one with an engine that travels on roads, e.g., a car, bus, van, truck, etc. - ยานพาหนะ
  • waste (noun): the useless part that is thrown away after something is used - ขยะ, ของเสีย, ที่ไม่มีประโยชน์, การสูญเสียไปโดยเปล่าประโยชน์, การหมดเปลือง
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