Apple introduces the iPhone X

Apple introduces the iPhone X

Apple senior vice president of worldwide marketing Phil Schiller introduces the new iPhone X during an Apple special event at the Steve Jobs Theatre on the Apple Park campus on September 12, 2017 in Cupertino, California. AFP PHOTO/ Justin Sullivan/
Apple senior vice president of worldwide marketing Phil Schiller introduces the new iPhone X during an Apple special event at the Steve Jobs Theatre on the Apple Park campus on September 12, 2017 in Cupertino, California. AFP PHOTO/ Justin Sullivan/

The iPhone X has an edge-to-edge 5.8-inch (14.7-centimeter) "super retina" display that has improved resolution, and uses facial recognition to unlock the device.

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Apple lays claim to smartphone future with new flagship iPhone X

The new iPhone X is displayed during an Apple special event at the Steve Jobs Theatre on the Apple Park campus. AFP PHOTO / ustin Sullivan

Apple laid claim to the future of the smartphone Tuesday with a 10th anniversary iPhone X, featuring facial recognition unlocking and other refinements, touting the device as the next generation of mobile computing.

The iPhone X was one of three new iPhone models unveiled at the first event at Apple's new "spaceship" campus, as the California tech giant sought to spark fresh momentum in a global smartphone market seeing slowing growth and tougher competition.

The iPhone X has an edge-to-edge 5.8-inch (14.7-centimeter) "super retina" display that has improved resolution, and uses facial recognition to unlock the device.

Apple upped the ante by boosting the starting price of the new handset to $999 for US customers. It will be available starting November 3 in more than 50 markets.

Apple also unveiled a new iPhone 8 and iPhone 8 Plus, which offer more modest improvements over their predecessors and will sell later this month at starting prices of $699 and $799, respectively.

All three new handsets will be capable of wireless charging and are adapted for augmented reality with more powerful processors and cameras.

Apple CEO Tim Cook poses for a selfie as people explore new Apple products during a media event at Apple's new headquarters in Cupertino, California on September 12, 2017. / AFP PHOTO / Josh Edelson

For the 10th anniversary model, Apple developed what it called an A11 Bionic chip and uses its FaceID to unlock, authenticate and pay via the Apple Pay mobile payments system.

Apple is touting the edge-to-edge OLED display — the organic light-emitting diodes used in high-end televisions — as the key design feature to win over customers.

Senior Vice President of Worldwide Marketing at Apple Philip Schiller introduces AirPower, a wireless charging system. AFP PHOTO / Josh Edelson

"For more than a decade, our intention has been to create an iPhone that is all display," Apple chief designer Jony Ive said in a statement. "The iPhone X is the realisation of that vision."

The iPhone 8 models use the same chip and are made with "aerospace-grade aluminum" and "with the most durable glass ever in a smartphone," according to Apple.

These will be upgrades of the iPhone 7 models released last year with screens of 4.7 and 5.5 inches.

The new Apple Watch Series 3. AFP PHOTO/ Justin Sullivan

Apple unveiled an updated version of its smartwatch, as it claimed the device had become the top-selling watch in the world ahead of rivals such as Rolex and Fossil.

The Apple Watch Series 3 has its own mobile connectivity that allows users to remain connected without a smartphone for phone calls, music and other functions.

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  • adapt: to change to suit different conditions or uses - ทำให้เข้ากับ, ปรับตัว
  • anniversary: a date when you celebrate something that happened in a previous year that is important to you - วันครบรอบ
  • augmented reality (noun): a technology that combines a live view of the real world with computer generated images -
  • authenticate (verb): to prove that something is genuine, real or true - ทำให้น่าเชื่อถือ,รับรองเป็นของแท้
  • boost: to increase - เพิ่ม
  • campus (noun): the buildings of a university, college or business and the land around them - พื้นที่ที่เป็นที่ตั้งของมหาวิทยาลัย
  • capable: able to do something; very good at a job - มีความสามารถ
  • charge (verb): putting electricity in the battery of a mobile phone, computer or other electronic device so that you can use it without being plugged in -
  • claim: to say that something is true although it has not been proved and other people may not believe it - อ้าง
  • competition: a situation in which people or organizations compete, i.e., try to be more successful or better than somebody else who is trying to do the same as you - การแข่งขัน
  • customers (noun): people or an organisations that buy something from a shop/store or business - ลูกค้า
  • decade: a period of ten years - ทศวรรษ
  • device (noun): a machine or piece of equipment that does a particular job - อุปกรณ์ เครื่องมือ เครื่องจักร
  • diode: a electronics device that only allows current to go in one direction -
  • durable: able to stay in good condition for a long time - ทนทาน
  • emit: to send something out into the air - ปล่อยออกมา, แพร่กระจาย
  • event: a planned public or social occasion - งานสังคม
  • explore: to examine something completely or carefully in order to find out more about it - สำรวจ,ตรวจ
  • facial recognition (noun): a computer application capable of identifying or verifying a person from a digital image or a video frame -
  • feature: something important, interesting or typical of a place or thing - จุดเด่น, คุณสมบัติ
  • flagship: the most important product, service, building, etc. that an organisation owns or produces - ผลิตภัณฑ์หรือบริการหลัก
  • generation: a group of people in society, a type of technology, a system, etc. which exists at a certain time - รุ่น
  • global: throughout the world - ทั่วโลก
  • handset: the part of a phone held in a hand; a mobile phone -
  • headquarters: the place where an organisation or company has its main offices - กองบัญชาการ
  • high-end: expensive and of high quality; having a lot of money to spend - มีคุณภาพ
  • improved (adj): made better - ทำให้ดีขึ้น
  • improvement: when something gets better or when you make it better - การปรับปรุง, การทำให้ดีขึ้น
  • key: the most important thing - สิ่งที่สำคัญที่สุด
  • lay claim: to demand or ask for something because you believe it is your legal right to own or to have it - อ้างสิทธิ, ยืนยัน
  • media: radio, television, newspaper, the Internet, considered as a group - สื่อ
  • modest: fairly small - พอประมาณ ค่อนข้างเล็ก
  • momentum: progress or development that is becoming faster or stronger - แรงผลักดัน
  • payment (noun): the act of paying somebody/something or of being paid - การจ่ายเงิน
  • pose: to stay in a particular position in order to be photographed - วางท่าถ่ายรูป
  • predecessor (noun): a thing, such as a machine, that has been followed or replaced by something else - สิ่งที่มีอยู่ก่อน
  • processor: a part of a computer that controls all the other parts of the system - อุปกรณ์อิเล็กทรอนิกส์เพื่อสร้าง จัดเก็บ ตรวจแก้ พิมพ์คำ ข้อความ (ทางคอมพิวเตอร์)
  • realisation (noun): the process of achieving a particular aim, etc. - การทำให้เป็นจริง
  • refinements (noun): small changes to something that improves it -
  • release: to make something available to the public - ออกวางตลาด, ออกวางจำหน่าย
  • resolution: the power of a computer screen, printer, etc. to give a clear image, depending on the size of the dots that make up the image - ความละเอียดของภาพ, ความคมชัด
  • respectively: in the order in which they were mentioned - ตามลำดับ
  • rival: a person, group, team or business that competes with another - คู่ต่อสู้, คู่ปรับ, คู่แข่ง
  • spark: to make something happen - ก่อให้เกิด
  • statement: something that you say or write that gives information or an opinion - แถลงการณ์, คำแถลง
  • tough: difficult to do or to deal with - ยาก ยากลำบาก
  • tout: to try to persuade people that somebody/something is important or valuable by praising them/it - ชักชวน, ชักจูง
  • unlock (verb): to undo the lock of a door, window, device, etc., using a key or other method - ไข, ไขกุญแจ, เปิด
  • unveil: to show or introduce a new plan, product, etc. to the public for the first time - เปิดเผย, ประกาศให้รู้ทั่วไป
  • up the ante (exp.): to increase the level of something, especially demands or sums of money - ยกระดับ
  • updated (adjective): when something old is changed to make it newer, such as adding new features -
  • upgrade (noun): something that improves the quality or usefulness of a computer, a machine or a system - การยกระดับ, การพัฒนาให้ดีขึ้น
  • version: a particular form of something which varies slightly from other forms of the same thing - ชุด, เวอร์ชั่น
  • via: through - ผ่าน (ช่องทาง)
  • vision: the ability to imagine how a country, society, industry, etc. could develop in the future and to plan in a suitable way - วิสัยทัศน์
  • wireless: a system of sending and receiving signals without wires - ไร้สาย
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