TAT: unemployment and infections delay Chinese tourists

The Temple of the Emerald Buddha, which is usually packed with Chinese group tours, has few visitors nowadays.(Photo by Wichan Charoenkiatpakul)
The Temple of the Emerald Buddha, which is usually packed with Chinese group tours, has few visitors nowadays.(Photo by Wichan Charoenkiatpakul)

The Tourism Authority of Thailand's (TAT) China office has told operators not to expect many Chinese tourists soon, due to rising unemployment and new infections.

The surging unemployment rate of 6% or 27 million on the mainland remains a challenge as Thailand eagerly awaits its No.1 source market.

Lerdchai Wangtrakoondee, director of TAT's Shanghai office, said the situation in China is returning to normal, although outbound tour operators are still on hold.

He said Thailand will face tough competition from rivals to lure Chinese tourists back, led by the Maldives, which plans to lift travel restrictions to all nationalities in July.

Singapore already opened its border to Chinese business travellers early this month.

The TAT's best case is tourists will return to Thailand during Golden Week or the national holiday in October.

In the worst case, Thailand has to wait until Chinese New Year in 2021, which will fall in February.

During the first five months this year, Thailand welcomed 1.2 million tourists from the mainland, a sharp fall of 74.1% year-on-year, with tourism receipts decreasing by 75.8% to 57.2 billion baht, according to the Tourism and Sport Ministry.

As the mainland has reported new infection cases during the past week in Beijing, TAT's Beijing office said the rising numbers may slow down the market recovery beyond the Golden Week period.

The agency has to monitor the market closely to see whether the situation escalates in the next few weeks.

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Vocabulary

  • case: a particular situation or a situation of a particular type - กรณี, เหตุการณ์, สถานการณ์
  • competition: a situation in which people or organizations compete, i.e., try to be more successful or better than somebody else who is trying to do the same as you - การแข่งขัน
  • escalate: to become much more serious or much worse - ทำให้เพิ่มขึ้น, ทำให้มากขึ้น
  • lure (verb): to persuade someone to do something by making it seem very attractive - หลอกล่อ
  • mainland: a large mass of land that forms the main part of a country but does not include any islands belonging to the country - แผ่นดินใหญ่
  • market (noun): business or trade, or the amount of trade in a particular type of goods - ตลาด, กลุ่มผู้ซื้อ, ความต้องการสินค้า
  • nationality: a group of people who have the same race, language, or culture - สัญชาติ
  • on hold: delayed; not happening at the expected time - หยุดไว้ชั่วคราว
  • rivals: opponents; people you are fighting or competing against - คู่แข่ง, คู่ต่อสู้
  • situation: all the circumstances and things that are happening at a particular time and in a particular place - สถานการณ์
  • source: the place or person or something comes from or starts at, or the cause of something - ต้นกำเนิด, แหล่งกำเนิด
  • surge: to increase very quickly - เพิ่มขึ้นอย่างรวดเร็ว

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