What's new in business news: January 23, 2014

What's new in business news: January 23, 2014

Sexy promotional calendars issued by low cost airlines, unpaid rice farmers block highway in protest & Thailand's stock exchange to allow foreign IPOs.

Ready for take-off: A ‘Playboy’ model poses with the jet engine of Nok Air’s B737-800. Nok Air CEO Patee Sarasin insists that the airline’s calendar promotes ‘good taste, artistic value and the concept of nothing is too much’.


Sexy promotional calendars issued by low cost airlines

At least three low-cost carriers are giving out sexy promotional calendars for 2014 featuring beautiful women in skimpy clothing to project a young, playful image. Ryanair of Ireland's calendar has cabin attendants in bikinis, while VietJet Air of Vietnam features beautiful professional models, celebrities and real flight crew in swimsuits. Nok Air of Thailand took the calendar concept to another level, featuring Playboy bunnies. 

Nok Air's 2014 calendar is a collaboration with the Thai unit of the US-based Playboy men's magazine. It features 12 models clad in bunny swimsuits with Nok Air's yellow corporate colour, shot with the airline's Boeing 737-800 jetliners in the background at Bangkok's Don Mueang airport.

It cost Nok Air just a little over 1 million baht to produce the 2014 calendar, with Playboy Thailand providing the shooting services and bearing some of the other costs. A total of 5,000 copies were produced this year, up from 3,000 last year. The calendars are not for sale, as 3,000 will either be given to winners of Nok Air's Facebook and Instagram contests or distributed to the airline's clients as corporate gifts. The remaining 2,000 copies will be allocated to Playboy Thailand's readers and clientele. Nok Air has vowed to keep producing sexy calendars in future years, insisting it was now a Nok Air tradition.

[Read full story here ]


Unpaid rice farmers block highway in protest

Unpaid farmers from four provinces in the Central Plains region, Sing Buri, Chai Nat, Lop Buri and Saraburi, yesterday began blocking the Asian Highway in Sing Buri for three days to demand overdue payments under the government's rice-pledging scheme. Farmers have been waiting for at least five months since they sold off their paddy to the government. If the government continues to postpone the payments, the farmers say they will continue to block the road. Motorists travelling to the north stuck in traffic for hours were advised to use different roads ( No.309 Ang Thong-Sing Buri, and those travelling to Bangkok to take road No.311 Sing Buri-Lop Buri).

Meanwhile, unpaid farmers from several provinces (including Ang Thong, Phichit, Suphan Buri, Nakhon Ratchasima) yesterday either joined or threatened to join the People's Democratic Reform Committee's (PDRC) protest at provincial halls and district offices.

In Phichit, about 3,000 farmers gathered in front of the Bank for Agriculture and Agricultural Co-operatives (BAAC) in Muang district. They set up a stage there and took turns criticising the government's management of the scheme. The farmers threatened to drive their tractors and trucks to Bangkok in three days' time if the government continues to ignore their plight. Nakhon Ratchasima farmers also want the government to pay interest incurred during the payment delays as they did not have money to pay farming debts. Farmers are willing to wait for government payments even if they are delayed because government prices are 50% higher than market prices. 

[Read full story here ]


Thailand's stock exchange to allow foreign IPOs


Bloomberg News Agency 

Thailand will allow initial public offerings (IPOs) of foreign companies for the first time as Asia's 11th-largest equity market seeks to compete with Hong Kong and Singapore as a regional hub for stock listings. Several Chinese companies have already expressed interest in selling shares in Thailand. Thai investors are said to be in desperate need for new stocks and investment alternatives for their savings. Growing interest in stocks in Thailand led people to pour $2.7 billion into the market last year. 

While Thailand's US$341 billion equity market is about a tenth the size of Hong Kong's, Thailand wants to compete with Hong Kong and Singapore to become one of Asia's funding centres. Thailand's stock exchange SET is valued at 14 times reported earnings, while the Hong Kong index trades at 10 times and Singapore has a multiple of about 13. Hong Kong's exchange, long a listing destination for Chinese companies, has broadened its reach in recent years to include Russian companies and Singapore has lured companies from China, Malaysia and the Philippines.

Thai companies, property funds and infrastructure funds raised about $5.8 billion through IPOs last year, the most since Bloomberg began compiling the data in 1993. Thailand will require foreign companies seeking Bangkok listings to have at least two Thai citizens on their boards. Financial statements must be endorsed by auditors who are certified by the local regulator. The regulator will also allow trading of depository receipts linked to large foreign companies such as Apple and Google. 

Policy makers will also promote Thailand as a funding destination for nearby countries with less-developed capital markets such as Laos, Myanmar and Cambodia. Thailand is in talks with Myanmar's finance ministry on the sale of baht-denominated bonds to Thai investors.

[Read full story here ]

Rice farmers from four central provinces block the Asian Highway in Ban Mo of Sing Buri’s Phrom Buri district, in a protest aimed at pressuring the government to speed up paying overdue funds for rice pledged under the government’s scheme. PANUMAS SANGUANWONG

Learn from listening

Click play to listen to audio for this story, or download to save the file
: :


  • advise: to tell somebody what you think they should do in a particular situation - แนะนำ, แจ้ง
  • allocate (verb): to give out an amount of or share of something - แบ่งส่วน
  • allow: to let somebody/something do something; to let something happen or be done - อนุญาต, ยอมรับ
  • alternative: something that you can choose instead of something else - ทางเลือก
  • auditor: someone whose job is to officially examine the financial records of a company, organisation, or person to see that they are accurate - ผู้สอบบัญชี
  • background: the part of a picture, photograph or view behind the main objects, people, etc - ฉากหลัง, พื้นหลังภาพ
  • baht-denominated: meaning the value of the asset (stocks, bonds, etc) is measured in Thai baht and not US dollars -
  • based: where the main work of an organisation, business, etc. is done or controlled - ซึ่งเป็นศูนย์กลาง
  • bear costs: pay part of the money needed to do something -
  • block: to stop someone/ something from moving through or along something else - ปิดกั้น, กีดขวาง
  • board: a group of people who have the responsibility of managing important business or government activities - คณะกรรมการ
  • bond (noun): a way that companies and the government borrow money from many people each of which owns one or more "bonds" which are usually traded on securities exchanges - พันธบัตร
  • broaden: to increase the range of something - ขยับขยาย
  • bunny: a child's word for a rabbit - คำเรียกกระต่าย (เด็กใช้เรียก)
  • cabin attendant: a person whose job is to take care of passengers on a plane - พนักงานภายในเครื่องบิน
  • calendar: a printed table showing all the days, weeks and months of the year - ปฏิทิน
  • capital market: financial markets such as stock exchanges where companies and governments sell stock shares, bonds, etc to get or "raise" the money they need -
  • carrier: a company that carries goods or passengers from one place to another, especially by air - บริษัทขนส่ง (โดยเฉพาะสายการบิน)
  • celebrity: someone who is famous, especially in the entertainment business - คนมีชื่อเสียง
  • certified: having a document confirming that someone or something meets a necessary standard - ที่มีการรับรอง
  • clad: wearing a particular type of clothing - กลุ่มคนเสื้อ (แดง)
  • client: a customer or someone who receives services - ลูกค้า
  • clientele (noun): customers - ลูกค้าทั้งหมด, ลูกค้าทั้งหลาย
  • collaboration: working together with someone else - การร่วมมือ
  • compete: to try to be more successful or better than somebody else who is trying to do the same as you - แข่งขัน
  • compile: to collect information from different places and arrange it in a book, report or list - รวบรวม
  • concept: a principle or idea - ความคิด
  • contest: a competition - การแข่งขัน
  • continued: happening or existing for a period of time without interruption - ซึ่งติดต่อกัน, ซึ่งต่อเนื่องกัน
  • corporate: involving large companies - บริษัทใหญ่
  • crew: the people who work on a ship, aircraft, etc. - ลูกเรือ
  • criticise: to say that you disapprove of somebody/something; to say what you do not like or think is wrong about somebody/something - วิจารณ์, ติเตียน,จับผิด
  • data: facts or information, especially when examined and used to find out things or to make decisions - ข้อมูล, ตัวเลข, สถิติ
  • debt (noun): an amount of money that you owe - หนี้, นี้สิน
  • delay (noun): causing to happen at a later time; happening at a later time than expected - การเลื่อน, ช้ากว่าปกติ
  • demand: a very firm request for something - ข้อเรียกร้อง, การเรียกร้อง
  • desperate: in an extreme or worried way - อย่างเต็มที่
  • destination: the place where someone or something is going - จุดหมายปลายทาง
  • distribute: to give something to a group of people - แจกจ่าย
  • earnings (noun): the profit that a company makes; the money a worker is paid; money received from investments - รายได้, กำไร, ผลกำไร
  • endorsed: officially approved - รับรอง
  • equity (noun): stock shares - หุ้นทุน
  • express interest: to say formally that you are interested in participating in some activity, project or business deal -
  • feature: to include someone or something as an important part - ทำให้เด่น
  • feature: to include someone or something as an important part - มีบทบาทสำคัญใน
  • Finance Ministry (noun): the ministry in charge of managing the country's money - กระทรวงการคลัง
  • flight (noun): a trip on an airplane; a plane making a particular journey - การเดินทางด้วยเครื่องบิน; เที่ยวบิน
  • fund (noun): investment fund, money collected together to invest in companies or projects -
  • funding: money given for a particular purpose - การให้เงินสนับสนุน
  • gather (verb): to come/bring together in a group - รวมกลุ่ม, รวมตัวกัน, จับกลุ่มกัน, ชุมนุม
  • highway: a main road for travelling long distances, especially one connecting and going through cities and towns - ทางหลวง, ทางสายใหญ่
  • hub: the central and most important part of a particular place or activity - จุดศูนย์กลาง, จุดรวม
  • ignore: to intentionally not listen or give attention to - ทำเพิกเฉย
  • image: an opinion that people have about someone or something - ภาพลักษณ์
  • incur: to lose money, owe money, or have to pay money as a result of doing something - ประสบ, ได้รับ
  • index: a number that shows the price, value, or level of something compared with something else - ดัชนี
  • infrastructure: a set of systems within a place or organisation that affect how well it operates, e.g., the telephone and transport systems in a country or the system of train tracks that a railway uses - สาธารณูปโภค
  • initial public offering (IPO): the act of selling shares in a company for the first time - การเสนอขายหุ้นใหม่แก่ประชาชนทั่วไปเป็นครั้งแรก, ไอพีโอ
  • insist: to keep saying very firmly that something is true - ยืนกราน ยืนยัน
  • interest: the money that a bank or other financial company charges you when you borrow money, or the money it pays you when you keep money in an account - ดอกเบี้ย
  • investment (noun): the act of investing money in something - การลงทุน
  • investor: a person or organization that invests money, i.e., uses money with the aim of making a profit from it, for example by buying property or buying shares in a company - นักลงทุน
  • issue: to officially announce or give out - ออก, ออกประกาศ, ออกคำสั่ง
  • linked: connected - เชื่อมต่อ เชื่อมโยง
  • listed firm: a public company, i.e., a company that offers its shares to the public on a stock exchange - บริษัทมหาชน
  • listing: (of a company) the process of becoming a member of a the stock market and having shares sold to the public -
  • local (adjective): in this country (Thailand) -
  • lure: to attract someone/something - ล่อใจ, หลอกล่อ, ยั่วยวน
  • magazine: a publication that comes out every week or month that includes articles on topics such as politics, economics and other things of interest - นิตยสาร,หนังสือรายเดือน, หนังสือรายสัปดาห์,
  • management: the act or skill of dealing with people or situations in a successful way - การจัดการ
  • model (noun): a person who wears clothes to show them to customers - นางแบบ
  • overdue: of something that should have been done earlier, e.g., a payment that should have been paid before now - พ้นกำหนด, ที่เลยกำหนดเวลา
  • paddy: rice as it comes from the field after harvest - ข้าวเปลือก
  • plight: an unpleasant condition, especially a serious, sad or difficult one - สภาพเลวร้าย
  • policy (noun): a set of plans or action agreed on by a government, political party, business, or other group - นโยบาย
  • postpone: to delay; to decide that something will be done at a later time - เลื่อนออกไป
  • professional: a person who does a job that needs special training and a high level of education - ผู้เชี่ยวชาญในวิชาชีพ,ผู้มีวิชาชีพ
  • project image: to change the way you look so that people think about you in a certain way -
  • promotional (adj.): related activities done in order to increase the attendance at an event or sales of a product or service - การส่งเสริม
  • property: a building or buildings and the surrounding land - อสังหาริมทรัพย์
  • province: one of many divisions of the government of a country into smaller parts - จังหวัด
  • provincial hall: the main government building in a provincial capital - ศาลากลางจังหวัด
  • raise (money): to collect money for something -
  • region: a large area of land or space, usually without exact limits or borders - ภูมิภาค, ขอบเขต, แถบ, บริเวณ
  • regional: of or relating to a region - เกี่ยวกับภูมิภาค
  • regulator: an official (or organisation) who makes certain that the companies who operate a system work effectively and fairly - ผู้มีอำนาจควบคุม
  • remain: to still be present after the other parts have been removed, used, etc; to continue to exist - ยังเหลืออยู่
  • require: to make somebody do or have something, especially because it is necessary according to a particular law or set of rules - บังคับใช้ (กฎหมาย) กำหนด
  • rice-pledging scheme: a government programme in which farmers sell rice to the government at a particular price, with the right to reclaim the rice if the market price goes higher - โครงการจำนำข้าว
  • scheme: a plan that is developed by a government or large organisation in order to provide a particular service for people - แผนการ โครงการ
  • set up: to create something or start it - ตั้งขึ้น
  • share: any of the units of equal value into which a company is divided and sold to raise money. People who own shares receive part of the company's profits - หุ้น
  • shoot: an occasion when somebody takes professional photographs for a particular purpose or makes a film/movie - การถ่ายภาพ
  • skimpy: (of clothes) very small and not covering much of your body -
  • stage (noun): a raised area, usually in a theatre, etc. where actors, dancers, speakers etc. perform - เวที
  • stock exchange: a place where shares in companies are bought and sold; all of the business activity involved in doing this - ตลาดหลักทรัพย์
  • stuck: unable to move, or fixed in a particular position or place - ติด
  • swimsuit: swimwear, bathing suit - ชุดใส่ในน้ำ, ชุดว่ายน้ำ
  • take turns: (of a number of people) to do the same thing one after the other - สลับกัน
  • talks (noun): negotiations; when two sides that disagree get together and "talk" to reach some agreement - การเจรจา, การเจรจาต่อรอง
  • threaten (verb): to say or indicate that you might do something bad or harmful, especially in order to make someone do something - ขู่เข็ญ คุกคาม ทำให้กลัว
  • trade: the buying and selling of goods and services - การค้าขาย
  • tradition: a very old custom, belief, or story - ประเพณี, ขนบธรรมเนียม
  • traffic (noun): the number of cars, trucks and other vehicles traveling along a road at one time - การจราจร
  • unit: a part of a company or organisation that carries out a particular function; a group of people who work or live together, especially for a particular purpose - หน่วย,กอง,กลุ่ม
  • value: how much something is worth in money or other goods for which it can be exchanged - มูลค่า
  • vow: to make a formal and serious promise to do something or to promise what you say is true - สาบาน, ปฏิญาณ
Do you like the content of this article?