900 baht luxury movie theatre

900 baht luxury movie theatre

30-seat theatres with cosy couches & seats with blankets, pillows, lights, fully stocked mini-bar, on-call butler. After the show, an exquisite lounge with fireplace.

Seating in the luxury movie theatre is more cosy and personal.


More than a movie

The Embassy Diplomat Screens isn't just a cinema — it's an experience


Napamon Roongwitoo

A lot of anticipation was built when it was first announced that Central Embassy would include a “luxury” movie theatre complex called Embassy Diplomat Screens. It’s admittedly an unfathomable concept that makes you wonder — how luxurious can a cinema be? Diego Gronda, managing and creative director of Rockwell Group Europe, a globally celebrated design company, said it’s the kind of movie theatre that does not sell movies — it sells the experience.

At Embassy Diplomat Screens, every seat comes with an adjustable light, a call button for ‘butler service’, a bag hanger and a phone charger outlet. An all-you-can-drink minibar complements the experience...

Here’s what you can expect after you've paid for tickets at Embassy Diplomat Screens, which cost around 1,800 baht for two. There are five small theatres, each with around 30 seats. All of the seats are different, ranging from large, cosy couches and reclining daybeds to cocoon-style individual seats. Every cinema has its own fully stocked all-you-can-eat minibar — one even has its own wine cellar. Every seat comes with its own adjustable light, a call button for a butler, a bag hanger and an electrical outlet. According to Gronda, chargers for all kinds of phones are available. Should you find the movie a bit boring, the soft duvet blanket and pillows come in handy.

“We started to develop, with our client’s input, a new kind of complex. It is not a movie theatre; it’s more of a screening room. The inspiration pretty much came from how high-end hotels around the world are starting to have a screening room for their guests, so they can rent the space to do a product launch, a special gathering or a birthday party.”...

The theatre also expects the venue to attract private parties, product launches and exclusive celebrations.

The cinema selling point, therefore, is not the movies. Gronda asserted that the experience is not about the latest movie or the best visuals and sounds.

“It’s not that you can watch it better here than at other theatres. It’s really how comfortable you feel. We’re not going to focus on improving the quality of the projection and sound — we always know that some competitors can always come up with better technology. We don’t believe the race goes to where the best projector is, it goes to where you want to mingle. That’s a lesson taken from hospitality. With hospitality, it’s not how expensive the room is or how big the room is. High-end hospitality is whom you’re sharing the hotel with. It’s more than just a bed and a beautiful view,” he said.

That’s why every element has been carefully designed to offer the most pleasant feeling possible.

To offer privacy between seats, for example, Gronda designed beautiful lamps instead of putting up screens or curtains, as he believes the homely component of a residential environment will make people feel more comfortable.

Touches like the exquisite lounge with a fireplace and living room-style set up are meant to extend guests’ stays.

“If they come for a two-hour movie, we want them to spend four hours. They can maybe arrive one hour earlier and our butler can get them anything they want. They can rent one of the VIP rooms afterwards and mingle with friends for another hour. The experience is beyond the movie itself.”

Gronda is confident the concept will be warmly received by both Thais and foreigners, even though the complex debuts at a difficult time with political pressure...


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  • adjust: to change something slightly, especially to make it more correct, effective, or suitable - ปรับ
  • admittedly: it is true that -
  • announce: to tell people something officially, especially about a decision, plans, etc - ประกาศ, แจ้ง, แจ้งให้ทราบ
  • anticipation: a feeling of excitement about something important or enjoyable that is going to happen soon - การรอคอยอย่างคาดหวัง
  • assert: to state firmly that something is true - ยืนยัน
  • attract: to cause someone to be interested in something - ดึงดูดความสนใจ
  • blanket (noun,): (1) a covering, normally on a bed, but also a covering of dust, clouds, haze, etc. (2) (verb) to cover something completely - ผ้าห่ม, สิ่งที่ปกคลุม
  • bore: to cause you to feel impatient or dissatisfied, because you are not interested in something or because you have nothing to do - ทำให้รู้สึกเบื่อหน่าย ทำให้รู้สึกเหนื่อยหน่าย
  • butler: the most important male servant in a rich person's house who welcomes guests, pours wine and manages the other servants in the house - หัวหน้าคนใช้, พ่อบ้าน
  • celebrate (verb): to praise somebody/something - ยกย่อง, สรรเสริญ
  • celebration: a party or special event at which you celebrate something such as a birthday, a festival or a religious holiday - การฉลอง
  • cinema (noun): movie theater, movie house - โรงภาพยนต์
  • client: a customer or someone who receives services - ลูกค้า
  • cocoon: the silk covering of a caterpillar, chrysalis, pupa - รังไหมดิบ ดักแด้
  • come in handy: be useful - ที่มีประโยชน์,ซึ่งนำไปใช้ประโยชน์ได้
  • come up with: to suggest or think of an idea or plan - คิดขึ้นมา
  • competitor: a person, team or company that is competing against others - ผู้แข่งขัน, คู่แข่ง
  • complex: an area that has several parts - พื้นที่ประกอบด้วยส่วนต่าง ๆ
  • component: a part which combines with other parts to form something bigger - ส่วนประกอบ,ส่วนเสริม
  • concept: a principle or idea - ความคิด
  • confident: certain; having trust in people, plans, or the future - มั่นใจ
  • cosy (adj): (American spelling "cozy") comfortable and pleasant; small and warm - อบอุ่นและสะดวกสบาย
  • couch: a long low comfortable seat that two or three people can sit on - โซฟา, เก้าอี้ยาว, เก้าอี้นอน
  • curtain: a long piece of cloth that hangs down or covers a window - ม่าน
  • debut: to introduce a product or service to the public for the first time - วางตลาดหรือเปิดตัวสินค้า
  • develop: to think of or produce a new idea, product, etc. and make it successful; to build new houses, factories, etc. on an area of land, especially land that was not being used effectively before - พัฒนา
  • director: one of a group of senior managers who run a company - กรรมการบริษัท
  • element: an important basic part of something - องค์ประกอบ, ส่วนประกอบ
  • environment: a place, including all the physical conditions that affect it - สภาพแวดล้อม, สิ่งแวดล้อม
  • exclusive (adj): limited to a particular person, group or thing and not shared with others - แต่ผู้เดียว
  • experience (verb): to have something happen to you or to live through some event - ประสบ
  • exquisite: very beautiful; delicate - สวยงาม, วิจิตร, งดงาม, อ่อนช้อย
  • extend: to add more time - ยืดออกไป
  • focus: to give attention, effort, etc. to one particular subject, situation or person rather than another - เพ่งความสนใจ
  • fully stocked: with everything that is needed; full inventory, haven't run out of any item -
  • gathering: a party or a meeting when many people come together as a group - การรวมตัว, การประชุม
  • globally: throughout the world - ทั่วโลก
  • group (noun): a business group, a large company that owns other companies -
  • hanger: a metal hook to "hang" clothes on when they are not used - ไม้แขวนเสื้อ
  • high-end: expensive and of high quality; having a lot of money to spend - มีคุณภาพ
  • homely (adj): warm and friendly, making you feel comfortable - เรียบง่าย, สบายๆ
  • hospitality: friendly and generous behaviour towards visitors and guests, intended to make them feel welcome - การให้การต้อนรับด้วยความยินดี
  • inspiration: someone or something that gives you new ideas or enthusiasm to do something - แรงบันดาลใจ
  • launch: an event held to announce or start selling a new product or service to the public - การเริ่มปฏิบัติการ, การออกตัวของสินค้า, การเริ่มวางขาย
  • lesson: something you learn in school from your teacher or that you teach yourself - บทเรียน
  • luxurious: very comfortable and expensive; of the best and most expensive - ฟุ่มเฟือย, โอ่อ่า
  • luxury: the best and most expensive of something - ที่หรูหรา 
  • mingle: to move around in a group of people - ผสม, ร่วมมือกัน
  • mini: very small - น้อยมาก
  • personal: your own; not belonging to or connected with anyone else - เป็นส่วนตัว
  • pillow: a soft object on which you rest your head in bed - หมอน
  • pleasant: enjoyable or attractive in a way that makes you feel pleased and satisfied - ถูกใจ, พอใจ, เพลิดเพลิน
  • pressure: a worried feeling that you get when you have to deal with a difficult or complicated situation - ความกดดัน
  • privacy: the freedom to do things without other people watching you or knowing what you are doing - ความเป็นส่วนตัว
  • private: intended for or involving a particular person or group of people, not for people in general - ส่วนตัว
  • projection: the showing of a movie on the wall -
  • projector: a piece of equipment for projecting photographs, films/movies or computer slides onto a screen - เครื่องฉายภาพ
  • quality: the standard of something when it is compared to other things like it; how good or bad something is - คุณภาพ
  • residential: of a place where people live -
  • residential area: a place where people live - เขตที่อยู่อาศัย
  • screen: to show of a film or video to a group of people - ฉายบนจอ (ภาพยนตร์, ทีวี ฯลฯ)
  • screening: the showing of a film or video to a group of people -
  • selling points (noun): good things about a product or service that can be used to sell it -
  • stay (noun): the act of living and being a place for a period of time, during a trip, for example - การอยู่,การพักอยู่
  • touch: a small detail that is added to something in order to improve it or make it complete -
  • unfathomable: difficult or impossible to understand -
  • venue: a place where a public event or meeting takes place - สถานที่ชุมนุม
  • visual: a picture, map, piece of film, etc. used to make an article or a talk easier to understand or more interesting - ภาพ
  • win cellar: a room under a house used to keep wine - ห้องใต้ดินสำหรับเก็บเหล้าองุ่นหรือเหล้าไวน์, ห้องใต้ดินสำหรับเก็บเหล้าองุ่น,เหล้าองุ่นที่เก็บไว้
  • wonder: to think about something because you want to know more facts or details about it - สงสัย
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