What's new in business news: January 26, 2015 (video) | Bangkok Post: learning

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What's new in business news: January 26, 2015 (video)

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Windows 10's new hologram glasses improvement on Google Glass, no Bankruptcy for THAI: Govt rehabilitation plan for airline & Nan, Lampang and Phetchabun to get special tourism promotion this year.

Window 10's hologram goggles (HoloLens) that overlay 3D objects on the real world will be integrated into Windows 10 and programs running on it, such as the design software shown in picture (Source: YouTube)

TECHNOLOGY

Windows 10's new hologram glasses improvement on Google Glass

AFP News agency

Microsoft's HoloLens goggles have hit a sweet spot between Google Glass and virtual reality headgear, immersing users in a mesmerizing world of augmented reality holograms. The glasses have been called  "magical" and "unbelievable," the first time in a while such praise has been heaped on a Microsoft creation. The goggles are different from virtual reality headgear such as Facebook's Oculus Rift and Sony's Project Morpheus system, as well as Google Glass.


 Microsoft executives said the holographic capabilities built into Windows 10 operating system software -- to be released late this year and available as a free upgrade from previous Windows operating systems -- would open doors for software centered on complex tasks ranging from complex surgery to motorcycle design. In one demonstration (demo), a room was turned into the surface of Mars and wearers were free to roam Mars in a Rover, accompanied by a NASA scientist projected into the scene and communicating through Skype.

The goggles have great potential for use with computer games and design software. HoloLens overlays virtual scenes on real space, allowing wearers to safely and efficiently navigate rooms while engaging with 3D imagery using voice, gaze or gesture. The head piece tracks eye movements, then lets wearers use a simple finger flick to interact with whatever they focus on. A room can be converted into an extension of the game Minecraft, with castles on floors and table tops. With voice commands and taps of the finger, a wearer could build or destroy zombies even, in a computer game. Printing an object with a 3D printer after designing it with the goggles is another possibility.

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TRANSPORTATION

No Bankruptcy for THAI: Govt rehabilitation plan for airline

Debt-laden Thai Airways International (THAI) will not need to declare bankruptcy because the government will support the company as it undergoes a major rehabilitation program including some asset sales, Prime Minister Prayut Chan-o-cha said on Monday. THAI lost 9.2 billion baht in the first nine months of last year, reporting a loss of 12 billion baht in 2013.

Under the rehabilitation program the airline will have to cut expenses, increase revenue, drop unprofitable routes, restructure its assets and sell some aircraft. The airline would also have to make changes to management, personnel and staff benefits, and travel agents who take up ticket quotas would be fined for unsold, returned tickets. The sale of assets will be direct to customer without middlemen profiting from the deal.

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A large Buddha statue, covered in scaffolding and featuring unusual decoration, overlooks Wat Prathat Pha Son Kaew in Phetchabun province. PATTARAPONG CHATPATTARASILL

TOURISM

Nan, Lampang & Phetchabun to get special tourism promotion this year

Nan, Lampang and Phetchabun — three growing tourist destinations — are the focus of a new tourism promotion campaign by the Tourism Authority of Thailand (TAT) -- "12 Destinations ... You Can't Say No" -- is geared to boost tourism to northern Thailand and generate over 100 billion baht revenue this year.  The longer period of cold weather is one major factor driving tourism in the North and the average hotel occupancy rate in the region rose to 80% in December last year. The popular Chinese movie Lost in Thailand, shot in Chiang Mai, breathed new life into tourism in Chiang Mai with arrivals rising significantly in late 2010 along with arrivals to nearby provinces Chiang Rai and Mae Hong Son.

TAT predicts that income from tourism in the North will grow at least 17% (higher than the national average of 13%) to 110 billion baht this year and tourist arrivals in the region will reach 16.8 million.

Special events and tourism facilities are being planned in northern provinces.  Nan has opened Kard Raeng, a weekend market where community dwellers sell food in the evening. Lampang plans to add more hotel rooms and zoning to protect the old city area from growing urbanisation and modern property development. Phetchabun will feature a music festival and an illuminated flower show at night in February. Trendy and chic attractions will be needed to draw young tourists such as the Nimmanhaemin Art & Design Promenade 2014 in Chiang Mai which was a good example of tourism authorities catering to younger travellers.

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Learn from listening

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Vocabulary:

accompanied (verb): with someone else going with you - ติดตาม, ร่วมทาง, เดินทางไปด้วย

asset : something owned by a person, company etc., particularly money and property - ทรัพย์สิน

attraction : something that creates interest and brings people to see it - การดึงดูดความสนใจ

augment (verb): increase, add to, expand - เพิ่ม, ขยาย, เพิ่มพูน, พอกพูน

authority (noun): a person or government agency who has the power to make decisions or enforce the law - เจ้าหน้าที่ผู้มีอำนาจ

average : an amount calculated by adding several amounts together, finding a total, and dividing the total by the number of amounts - เฉลี่ย, ค่าเฉลี่ย

bankruptcy (noun): when a business runs out of money, cannot pay its debts and has to stop doing business; business failure - การล้มละลาย

campaign : a planned group of especially political, business or military activities which are intended to achieve a particular aim - การรณรงค์

capability : the ability to do something - ความสามารถ

castle (noun): a large strong building with thick high walls and towers, built in the past by kings or queens, or other important people, to defend themselves against attack - ปราสาท

cater to : to try to satisfy a need - จัดหามาเพื่อคนใดคนหนึ่งหรือคนกลุ่มหนึ่ง

chic (adjective): the latest things that are beautiful, fashionable, stylish and up-to-date - ความสวยงามทันสมัย

command : an order - คำสั่ง

communicate (verb): to send information through television, radio, and telephone signals - สื่อสาร

community : the people living in one particular area - ชุมชน

complex : having a lot of details or small parts that make it difficult to understand or deal with - ซับซ้อน

convert : to change from one form to another - เปลี่ยนระบบ

creation : the act of making something new - การสร้าง, การประดิษฐ์

debt-laden : owing a lot of money - มีหนี้สินมาก

declare : to announce officially - ประกาศ

demonstration : showing something or explaining how it works - การสาธิต

destination : the place where someone or something is going - จุดหมายปลายทาง

destroy (verb): to damage something so badly that it no longer exists, works, etc - ทำลาย

development : the process of using an area of land, especially to make a profit by building on it, etc - การพัฒนา

draw : to attract or interest somebody - ดึงดูดความสนใจ

dweller : a person or an animal that lives in the particular place that is mentioned - ผู้อยู่อาศัย, ผู้อาศัย

efficiently : done in an effective, organised way - อย่างมีประสิทธิภาพ

engage with (verb): to make an effort to deal with someone or something; to make an effort to understand someone or something - ประสานกับ

executive : a senior manager in a business or other organisation - ผู้บริหาร

extension : something that is added to make something longer, bigger, etc. - การยืดออก, การยืดขยาย, การเพิ่ม

facility (noun): a building, equipment, etc., used for a particular purpose - โรงงาน, สถานบริการ, สิ่งก่อสร้าง, สิ่งอำนวยความสะดวก

feature : to include someone or something as an important part - ทำให้เด่น

festival (noun): an event that is held to celebrate a particular thing or activity - เทศกาล

flick : to make something move quickly and suddenly, especially with a quick movement of the foot or hand - สะบัด, ปัด

focus : to give attention, effort, etc. to one particular subject, situation or person rather than another - เพ่งความสนใจ

gaze : to look at something or someone for a long time, especially in surprise, admiration or because you are thinking about something else - มองดู, เพ่งมอง,จ้องมอง

gesture (verb): to move your hands, head, face, etc. as a way of expressing what you mean or want - แสดงท่าทาง

goggles (noun): a pair of glasses that fit closely to the face to protect the eyes from wind, dust, water, etc - แว่นตากันลม / ฝุ่น

heap : to give someone a lot of something, e.g., praise, blame, pressure - ให้ (บางสิ่ง) อย่างมากกับ

hologram (noun): a special type of picture in which the objects seem to be three-dimensional (= solid rather than flat) - ภาพสามมิติ, ฮอโลแกรม

holographic : related to a special type of picture in which the objects seem to be three-dimensional (= solid rather than flat) ภาพสามมิติ, ฮอโลแกรม -

illuminated : lit up; bright - ส่องสว่าง, ฉายแสง

imagery (noun): pictures, photographs, etc - รูปภาพ

immersed : to become or make somebody completely involved in something - หมกมุ่น

income : money that someone gets from working or from investing money - รายได้

integrated : combining things of different types in one effective system - ที่รวมเข้าด้วยกัน

interact (verb): to communicating with somebody, especially while you work, play or spend time with them - สื่อสารระหว่างกัน, มีปฏิสัมพันธ์

interact : communicate with or react to - มีปฏิกิริยากับ

magical : wonderful; very enjoyable - วิเศษ, มหัศจรรย์

mesmerise : to attract or interest you so much that you do not notice or pay attention to anything else around you - สะกดจิต,ทำให้หลงเสน่ห์, ทำให้ตกตะลึง

middleman (noun): a buyer and seller (trader) of goods between producer and final customer; an agent - พ่อค้าคนกลาง

middlemen (noun): buyers and sellers (traders) of goods between producer and final customer; agents - พ่อค้าคนกลาง,

national (adjective): for the whole country - แห่งชาติ, ของชาติ

navigate : to find your position or the position of your ship, plane, car etc. and the direction you need to go in, for example by using a map; to sail along, over or through a sea, river etc - นำทาง, หาเส้นทาง, เดินเรือ

occupancy rate : the percentage of rooms in a hotel that have paying guests staying in them, i.e., paying guests occupying them -

open doors for : create new opportunities for -

operating system : a set of programs that controls the way a computer works and runs other programs - ระบบปฏิบัติการซึ่งควบคุมการทำงานของคอมพิวเตอร์

overlay : to put something on top of a surface so as to cover it completely; to lie on top of a surface - วางทับ, ทับ, ปิดคลุม

popular (adj): a situation in which someone or something is liked by many people - เป็นที่นิยม, เป็นที่ชื่นชอบ

possibility : the fact that something might exist or happen, but is not certain to - สิ่งที่เป็นไปได้

potential : what is possible - ความเป็นไปได้

praise : an expression of strong approval or admiration - การยกย่อง, การชื่นชม

predict : to say that an event or action will happen in the future, especially as a result of knowledge or experience - คาดการณ์ว่า พยากรณ์จากสถิติว่า

project : to make light, an image, etc. fall onto a flat surface or screen - ฉาย, แพร่ภาพ

promotion : activities done in order to increase the attendance at an event or sales of a product or service - การส่งเสริม

property : a building or buildings and the surrounding land - อสังหาริมทรัพย์

protect : to make sure that somebody/something is not harmed, injured, damaged, etc - ป้องกัน,อารักขา,คุ้มกัน

province : one of many divisions of the government of a country into smaller parts - จังหวัด

reality : what is actually happening - ความเป็นจริง

region : a large area of land or space, usually without exact limits or borders - ภูมิภาค, ขอบเขต, แถบ, บริเวณ

rehabilitation : making a system, building, etc., suitable for use again, i.e., bringing it back to a good condition - การฟื้นฟูสภาพกิจการ

release : the act of making something available to the public - การนำออกแสดง, การออกวางจำหน่าย

roam : to move or travel around in no particular direction - เดินโดยปราศจากจุดหมาย

scene : a view that you can see in a picture or from the place where you are - วิว,,ภาพ, ทิวทัศน์,ทัศนียภาพ

shot : the taking of one photo with a camera -

significantly : in an important way - อย่างมีความหมาย, อย่างสำคัญ

space : an area or a place that is empty or that can be moved about freely - ที่ว่าง

surface : the outside or top layer of something - ผิวหน้า, ผิวภายนอก, ด้านนอก

sweet spot : the place on a tennis racket, golf club or other sports equipment which is the best place to hit the ball at -

tap : to hit somebody/something quickly and lightly - แตะเบาๆ เคาะ

task : something that you have to do - งาน, หน้าที่; ภารกิจ

track : to follow the course of a moving object such as a ship, aircraft or animal using special equipment - ติดตาม, ตามรอย

trendy : very fashionable - ซึ่งเป็นที่นิยม

unbelievable (adj): very difficult to believe, unlikely to be true - ซึ่งไม่น่าจะเป็นไปได้, ซึ่งไม่น่าเชื่อว่าเป็นจริง

undergo : to experience a process of change - เผชิญกับ, ประสบ

upgrade (noun): something that improves the quality or usefulness of a computer, a machine or a system - การยกระดับ, การพัฒนาให้ดีขึ้น

urbanisation (noun): the process of areas changing from rural to urban areas - การทำให้เป็นเมือง, การมีลักษณะเป็นเมืองมากกว่าชนบท

virtual (adj): using images and often sounds that are produced by a computer and connected equipment to make the user feel as if they are in real three-dimensional space - สภาวะเสมือนจริงที่จำลองโดยเทคนิคทางคอมพิวเตอร์

voice (noun): the sounds that a person makes when they speak or sing - เสียงพูด, เสียงที่เปล่งจากปาก, เสียงร้องเพลง

zoning (noun): when government controls how the land is used in different areas of a city or country, limiting some areas to homes, other areas to stores and yet other areas to factories - การแบ่งเขต: การแบ่งอาณาเขตของประเทศหรือเมืองหนึ่งๆ ออกเป็นเขตต่างๆ เพื่อประโยชน์ในการใช้พื้นที่ให้เหมาะสม เช่น แบ่งเป็นเขตผลิตเพื่อการส่งออก เขตโรงงานอุตสาหกรรมหนัก เขตที่อยู่อาศัย เขตเกษตรกรรม เป็นต้น สำหรับธุรกิจต่างๆ อาจใช้การแบ่งเขตเพื่อประโยชน์ในการควบคุม การบริหาร และการดำเนินงาน เช่น ผู้จัดการธนาคารในภูมิภาคหนึ่ง จะได้รับการแบ่งเขตให้ดูแลธนาคารสาขาย่อยในเขตนั้นๆ [สิ่งแวดล้อม]

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