Chinese tourism boom: Just the beginning

Chinese tourism boom: Just the beginning

Thailand second most welcoming destination for Chinese tourists with Chinese tourism boom up 20% & no slowdown in sight. Chinese traveling abroad becoming younger, wealthier, more independent & tech-savvy.

Chinese tourists taking a photo in front of the Ananta Samakhom Throne Hall (Thai: พระที่นั่งอนันตสมาคม Phra Thinang Anantasamakhom) which is "a former reception hall within Dusit Palace in Bangkok, Thailand. It now serves as a museum and is from time to time employed for certain state occasions." (Source: Wikipedia)


Chinese tourism boom: Just the beginning

Adapted article by Boonsong Kositchotethana

Chinese tourism continues to boom, with traveller numbers up 20% to 107 million in 2014 with no slowdown in sight. There is a shift in the composition of Chinese traveling abroad with Chinese tourists becoming younger, with more independent travelers as well as tech savvy and wealthier travellers.

The findings of a recent study are startling: outbound Chinese travellers could number 174 million in four years, spending US$264 billion annually, according to forecasts. This is roughly equivalent to the GDP of a whole developed country like Singapore.

The Pyramids in Egypt, Mount Fuji in Japan and the Eiffel Tower in Paris are the top three global landmarks outside China that Chinese travellers would most like to visit in their lifetimes.


Thailand is one of 10 hot spots Chinese travellers would like to visit over the next 12 months.

Thailand ranked as the ninth-most desired destination to visit and France with Australia, Japan and France, according to the latest survey conducted by the global accommodation booking website

Thailand ranked second among the 10 countries for being  most welcoming to Chinese visitors. Outbound Chinese travellers rate South Korea as the most welcoming country with Japan third.


Some 80% of Chinese travellers have used an electronic device such as a mobile phone, desktop or laptop to plan and book travel, compared with only 53% last year.

Other key findings include the average total spent per day by Chinese overseas travellers in 2014 was 17,769 baht including accommodation, with most spending a lot of money on shopping, dining and sightseeing. The top 10% spenders among Chinese travelers spent over four times that amount per day, some 73,771 baht, while the top 5% shelled out 111,704 baht, over six times more than the average.

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  • abroad: in or to a foreign country - ในต่างประเทศ
  • accommodation: a place for someone to stay, live, or work - ที่พัก
  • according to (prep): as stated or reported by somebody/something - ตามคำบอกเล่า, ตามรายงาน
  • annually: happening every year - ทุกๆปีด
  • average: an amount calculated by adding several amounts together, finding a total, and dividing the total by the number of amounts - เฉลี่ย, ค่าเฉลี่ย
  • book: to buy a ticket in advance; to arrange to have or use something on a particular date in the future - จอง
  • booking (noun): buying a ticket in advance; to arrange to have or use something on a particular date in the future - การจองล่วงหน้า,การจอง
  • boom: a sudden increase in trade and economic activity; a period of wealth and success - ความเจริญรุ่งเรืองทางเศรษฐกิจ
  • composition: the way that something is formed from separate parts or people - การรวมตัวกัน การประกอบเข้าด้วยกัน
  • conduct: to carry out — - ดำเนิน
  • continue: happening or existing for a period of time without interruption - ซึ่งติดต่อกัน, ซึ่งต่อเนื่องกัน
  • desired: wanted - ที่ต้องการ
  • destination: the place where someone or something is going - จุดหมายปลายทาง
  • developed country (noun): a rich industrialized country - ประเทศพัฒนา
  • device (noun): a machine or piece of equipment that does a particular job - อุปกรณ์ เครื่องมือ เครื่องจักร
  • dining: eating (especially dinner) - รับประทาน
  • equivalent: the same as; equal to - เท่าเทียมกันกับ
  • finding (noun): results, what people "find" or discover by doing some research or activity - ผลของการสืบค้น, ผลของการค้นหา
  • forecast: a statement about what will happen in the future based on information available now - การพยากรณ์, การคาดการณ์
  • global: world - เกี่ยวกับโลก
  • hot spot: a place where there is a lot of activity -
  • in sight: of something that is likely to happen soon, especially an improvement of some kind - น่าจะเกิดขึ้นเร็ว ๆ นี้
  • independent traveler (noun): a person who travels by themselves with their family, not joining with many other people in a tour -
  • key: very important - ที่สำคัญ
  • landmark: a building or place that is easily recognised, especially one which you can use to judge where you are - สถานที่ที่เป็นจุดสังเกต
  • latest (adj): newest; most recent - ] ล่าสุด, See also: ทันสมัยที่สุด, เกิดหลังสุด
  • outbound (adj): travelling towards a particular point, particularly away from a city, country, etc. - ขาออก (opposite of inbound ขาเข้า)
  • overseas: in another country - ต่างประเทศ
  • pyramid (noun): a shape with a square bottom or base and a point at the top - รูปกรวยเหลี่ยม, รูปพีระมิด
  • rank: to put someone or something into a position according to their success, importance, size etc - จัดลำดับ
  • recent: happening or starting a short time ago - เร็วๆ นี้
  • roughly: approximately but not exactly - โดยประมาณ, อย่างคร่าวๆ
  • savvy: having practical knowledge or understanding of something - รู้,เข้าใจ, มีความรู้ความสามารถ
  • shift: a change in something - การเปลี่ยน
  • sightseeing (noun): going around a place to see the interesting things there; on a tour, go on excursion - การเยี่ยมชม,การท่องเที่ยวดูสิ่งของหรือทิวทัศน์
  • slowdown (noun): when the economy moves more slowly and worker incomes and company profits suffer and increase more slowly -
  • startling: to make people suddenly very surprised in a way that slightly shocks or frightens them - ผวา, ขวัญหาย
  • study: a project that looks at some subject in great detail and produces a report to share the information - งานวิจัย
  • survey: to ask a large number of people questions to find out their opinions - สำรวจ
  • visitor (noun): a person who goes to a place for a short time; a tourist or guest - นักท่องเที่ยว, ผู้มาเยี่ยม, ผู้มาเยือน
  • wealthy: having a large amount of money, land, and other valuable things   - ที่มั่งคั่ง ร่ำรวย
  • whole (adjective): all of something - ทั้งหมด
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