Superbowl Adverts: Star of the show? | Bangkok Post: learning


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Superbowl Adverts: Star of the show?

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For many viewers, the best things about the US Superbowl are the commercials – which this year featured Bob Dylan, David Beckham uncovered, and an offended ostrich to name a few. Take a look.

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Superbowl Adverts: Star of the show?

The US Superbowl is the championship game for the National (American) Football League. It features the two top teams and it is the most watched sports event of the year on TV.

Many TV viewers are not big football fans, however. Many are more interested in the big half-time show (see here, but many others, believe it or not, watch to see the commercials.

That is because all the commercials are new and they are the best and often the funniest that the companies running them can produce. And, they are expensive – US$4 million (about 130 million baht) for just 30 seconds, plus another $2 million or so to produce.

Here are three examples:

The first is the easiest, since there is no speaking at all. It features (international) football star David Beckham. The advertisement is for men's underwear and it begins when David comes for a photo shoot, but the photographer is not quite ready for him. Watch what happens when he steps outside to get some air.

The second commercial is for the popular snack food Doritos. The idea is easy. Who ate all the Doritos in the break room? The ostrich, right?

"I am upset. Guys. Someone has eaten all the Doritos in the break room while, mind you, making an incredible mess. Now, I've narrowed it down to you two."

"Well, obviously it was the ostrich, right?"

The third commercial is "heavier" in content than the first two and very likely much more expensive. It features the legendary Bob Dylan and its purpose is to get Americans buy American-made cars, specifically Chrysler cars, again. The auto industry grew up in American and for decades the United States was the world leader. But then other countries started making high quality cars and even Americans started buying them in large numbers. So, why buy American? Bob Dylan tells you:

Is there anything more American than America?

Cause you can't import original

You can't fake true cool

You can't duplicate legacy

Because what Detroit created was a first

And became an inspiration to the rest of the world

Yeah, Detroit made cars. And cars made America.

Making the best, making the finest, takes conviction

And you can't import the heart and soul of every man and woman working on the line.

You can search the world over for the finer things, but you won't find a match for the American road and the creatures that live on it.

Because we believe in the zoom, and the roar, and the thrust.

And when it's made here, it's made with the one thing you can't import form anywhere else. American Pride.

So let Germany brew your beer.

Let Switzerland make your watch,

Let Asia assemble your phone.

We will build your car.


assemble : to make something by joining separate parts - ประกอบ

brew : to make a liquid through a process, especially beer - ปรุง

championship : a competition to find the best player or team in a sport or game - การแข่งขันเพื่อได้ตัวผู้ชนะเลิศ

commercial : an advertisement on the radio or on television - โฆษณาทางโทรทัศน์หรือวิทยุ

content : the subject, ideas, or story that a piece of writing or a radio or television programme deals with - เนื้อหา,สาระ

conviction : a strong opinion or belief - ความเชื่อมั่น, ความเชื่ออย่างแรงกล้า

cool : clever; impressive - ดีเลิศ (คำสแลง)

creature : anything that lives except plants - สิ่งมีชีวิต (คน, สัตว์)

decades : periods of ten years - เป็นสิบๆปี

duplicate (verb): to make an exact copy of something - จำลอง

fake (verb): to make something false appear to be genuine, especially in order to cheat/treat somebody สร้างเรื่องขึ้น, แสร้งทำ, แกล้งทำ - สร้างเรื่องขึ้น, แสร้งทำ, แกล้งทำ

feature : to include someone or something as an important part - มีบทบาทสำคัญใน

import : to buy or bring in products from another country - นำเข้า

incredible (adj): difficult to believe - ไม่น่าเชื่อ

inspiration : someone or something that gives you new ideas or enthusiasm to do something - แรงบันดาลใจ

league : a group of sports teams who all play each other to earn points and find which team is best - สมาคมนักกีฬา,กลุ่มนักกีฬา

legacy : something that someone has achieved that continues to exists after they stop working or die - สิ่งที่สืบทอด

legendary : very famous or well known for a long time -

match : equal in skill, quality, etc. to something/someone else - เท่ากันกับ

mess (noun): a dirty or untidy state - สภาพสกปรกและไม่เรียบร้อย

narrow down (verb): to reduce the number of possibilities or choices - จำกัด

original : existing at the beginning of a particular period, process or activity - ซึ่งเป็นแบบฉบับ, ต้นกำเนิด

ostrich (noun): a very large African bird with a long neck and long legs, that cannot fly but can run very fast - นกกระจอกเทศ

pride : a feeling of respect for yourself - ความภาคภูมิใจ 

quality : the standard of something when it is compared to other things like it; how good or bad something is - คุณภาพ

roar : a loud continuous noise made by the wind or sea, or by a machine - เสียงดังลั่น

snack : a small meal or amount of food, usually eaten in a hurry - อาหารว่าง, อาหารเบาๆ

soul : the spiritual part of a person or thing - วิญญาณ

specifically (adv.): in a detailed and exact way; especially for one purpose - เฉพาะ, เฉพาะเจาะจง

thrust (noun): a sudden strong movement that pushes something/somebody forward - แรงผลักดัน

underwear : clothes that you wear under other clothes and next to the skin - ชุดชั้นใน

upset : unhappy or disappointed because of something unpleasant that has happened - ว้าวุ่นใจ, กังวลใจ, ไม่สบายใจ, สับสน

zoom : to move or go somewhere very fast - เคลื่อนตัวรวดเร็วด้วยเสียงกระหึ่ม


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