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FLASHCARDS

Intermediate

Influencer marketing

Unlock the secrets behind the success of online influencers going viral! Whether you're a content creator, influencer, brand, or marketer, these flashcards equip you with essential terminology for influencer marketing, such as influencer types and roles, as well as key marketing strategies. Download the PDF or print on demand today!

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    influencer
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    /ˈɪn.flu.ən.sər/
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    a person who influencers, i.e., a person who has the power to make somebody/something behave in a particular way
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    ผู้ส่งอิทธิพลทางความคิด
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    kol (key opinion leader)
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    /kiː əˈpɪnɪən ˈliːdər/
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    an industry expert or figure with influence
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    ผู้นำทางความคิด
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    content creator
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    /ˈkɒn.tent kriˌeɪ.tər/
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    someone who produces digital content, often an influencer
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    ผู้ผลิตคอนเทนต์หรือเนื้อหา
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    brand ambassador
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    /ˌbrænd æmˈbæs.ə.dər/
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    a person, often an influencer or celebrity, who represents and promotes a brand through their image, voice, and influence to enhance brand awareness and credibility
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    ตัวแทนของแบรนด์
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    viral
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    /ˈvaɪə.rəl/
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    content that spreads rapidly and widely across the internet, often through social media sharing
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    เป็นกระแส แพร่กระจายอย่างรวดเร็ว
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    loyalty
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    /ˈlɔɪ.əl.ti/
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    a strong sense of commitment, trust, and devotion toward a person, brand, or cause, often demonstrated through consistent support and long-term dedication
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    ความภักดีต่อแบรนด์
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    credibility
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    /ˌkred.əˈbɪl.ə.ti/
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    the quality of being trusted and believed in, often built through expertise, honesty, and consistency in actions or communication
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    ความน่าเชื่อถือ
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    authentic
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    /ɔːˈθen.tɪk/
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    being genuine, real, and true to one's nature or origin, without pretense or artificiality
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    ของแท้ จริงใจ ไม่เสแสร้ง
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    consistency
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    /kənˈsɪs.tən.si/
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    the quality of always behaving in the same way or of having the same pattern, standard; the quality of being consistent
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    ความสม่ำเสมอ
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    personal branding
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    /ˌpɜː.sən.əl ˈbrænd/
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    the strategic management of one's public image and reputation to build credibility and influence
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    การสร้างแบรนด์บุคคล
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    monetise
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    /ˈmʌn.ɪ.taɪz/
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    to make money from something
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    สร้างรายได้
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    subscription
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    /səbˈskrɪp.ʃən/
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    an amount of money that you pay regularly to receive a product or service
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    การสมัครสมาชิก
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    hashtag campaign
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    /ˈhæʃtæg kæmˈpeɪn/
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    a marketing strategy that uses a specific hashtag to increase brand awareness and engagement
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    การตลาดที่ใช้การติดแฮชแท็กเพื่อเพิ่มและติดตามการรับรู้ของแบรนด์
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    sponsored post content
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    /ˌspɒnsəd ˈpəʊst/
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    branded content on social media, such as blogs, videos, or traditional media pieces, that brands pay for to reach their key target audience online
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    คอนเทนต์ที่แบรนด์จ่ายเงินสนับสนุน
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    product review
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    /ˈprɒdʌkt rɪˈvjuː/
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    an evaluation or feedback on a product’s quality, features, and performance, often shared by consumers or experts to help others make informed purchasing decisions
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    การรีวิวสินค้าหรือบริการ
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    affiliate marketing
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    /əˌfɪl.i.ət ˈmɑː.kɪ.tɪŋ/
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    a performance-based strategy where individuals earn a commission by generating sales of a product through tracked links
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    การตลาดแบบนายหน้าออนไลน์
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    commission
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    /kəˈmɪʃ.ən/
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    a percentage-based payment for facilitating a sale or successful transaction, commonly used in sales, affiliate marketing, and business partnerships
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    ส่วนแบ่งรายได้จากยอดขาย
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    livestream
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    /ˈlaɪv.striːm/
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    to broadcast video and sound of an event over the internet as it happens
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    การถ่ายทอดสดผ่านช่องทางออนไลน์
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    caption
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    /ˈkæp.ʃən/
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    a short piece of text that describes, explains, or adds context to an image, video, or post, often used in social media and publications
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    ข้อความประกอบ
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    edutainment
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    /ˌedjʊˈteɪnmənt/
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    content that combines education and entertainment to engage audiences while providing valuable knowledge in an enjoyable way
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    การให้บริการบันเทิงควบคู่กับสาระความรู้
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    storytelling
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    /ˈstɔː.riˌtel.ɪŋ/
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    the practice of sharing information, experiences, or messages through structured narratives to inform or engage an audience
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    การเล่าเรื่อง
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    follower
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    /ˈfɒl.əʊ.ər/
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    someone who subscribes to or regularly engages with a person, brand, or account on social media to receive updates and content
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    ผู้ติดตาม
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    target audience
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    /ˈtɑːɡɪt ˈɔːdiəns/
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    a specific group of people identified based on demographics, interests, or behavior, whom a brand or content is intended to reach
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    กลุ่มเป้าหมาย
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    fandom
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    /ˈfæn.dəm/
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    a community of passionate fans who share a strong interest in a particular celebrity, brand, or cultural phenomenon
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    กลุ่มแฟนคลับ
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    community
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    /kəˈmjuː.nə.ti/
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    a group of individuals with shared interests or a common goal they seek to achieve together
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    คอมมูนิตี้
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    niche market
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    /ˈniːʃ ˌmɑː.kɪt/
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    a small, well-defined group of consumers with shared characteristics and preferences
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    ตลาดเฉพาะกลุ่ม
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