A master perfumer from France reveals the secrets of his profession.
Photo above of the Hermes boutique rooftop garden, the inspiration for a new perfume.
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Familiar scents close to home: French fragrance maestro turns to Hermes' very own garden for inspiration by Kanokporn Chanasongkram
When Jean-Claude Ellena works on a new fragrance, he doesn't have a particular profile of who will be wearing it. "If you're a creator, you work for yourself not for somebody else," he said. "But when you have finished composing the perfume, then you share it with other people and hopefully they will like it."
The Hermes in-house perfumer was in Bangkok for the regional launch of the fourth Garden fragrance, a fresh and light olfactory blend for both sexes to spritz on their charm.
"We don’t really need to find another world when happiness can be very close to us,’’ said Jean-Claude Ellena.
"In the past, perfumes had no gender. Men and women would walk into a perfumery and smell bottles after bottles and decide which one to buy," he said. "Today, marketing determines that this is for women, this is for men, and pushes people to buy [them]. We don't believe in this marketing talk and viewing people as targets. It's better to give people the freedom to choose and to decide for themselves.
The notable Garden collection now has four choices. In 2003, Ellena created the first perfume, Un Jardin en Mediterranee, inspired by a garden on the Tunisian shoreline. It was followed by Un Jardin sur le Nil, referring to the island gardens in the delta of the king of the rivers, and Un Jardin apres la Mousson, expressing a rebirth of nature captured in Kerala, India after monsoon rains.
The perfumer-composer, as Ellena likes to be called, journeyed out of France to capture the scents of the faraway gardens. But for the fourth fragrance in the series, he only had to take the stairs up to the rooftop garden of Hermes boutique at 24 Faubourg Saint-Honore, in Paris.
The Garden fragrance collection now has four choices.
"After we launched the first Garden perfume, other companies came up with the same approach," he said. "We wanted the fourth perfume to be a surprise. Also, no one could come up with a perfume like Un Jardin sur le Toit because we drew inspiration from our very own garden. This reflects why we don't really need to find another world when happiness can be very close to us."
With a panoramic view of Paris, the rooftop garden has been there since the 1920s, and during the war it was used as a reserve for fruits and vegetables. Today, apple and pear trees grown on Normandy soil and Paris air stand tall in the sky-high rooftop garden, which is also adorned with roses, magnolias, hibiscus, as well as other flowers
A native of Grasse and the son of a perfumer, Ellena followed in his father's footsteps since he was 28. At first he created complex fragrances, and his very first perfume contained over 150 ingredients. But now, his minimalist style employs much less ingredients.
"It's more difficult to be simple because you have to be precise and know exactly what you want to say," he said. "It's like when you write something very long, people may not understand it and so you do some rewriting. The process of simplification also applies to perfume making - and with less ingredients, you can be more effective. My work thus is now about how can I say more with less."
What's also important to him is that a scent should not disturb other people, and that people should come up close to you and ask, "Tell me what you're wearing."
(Source: Bangkok Post, Familiar scents close to home, French fragrance maestro turns to Hermes' very own garden for inspiration, 23/03/2011, Kanokporn Chanasongkram, link)
Hermes - a Paris-based, high-fashion luxury-goods manufacturer (See Wikipedia)
perfume - "a mixture of fragrant essential oils and aroma compounds, fixatives, and solvents used to give the human body, animals, objects, and living spaces a pleasant scent" (See Wikipedia)
perfumery - the art, science and business of making perfumes (See Wikipedia list of topics)
perfumer - a person skilled in the art and science of making perfumes (See Wikipedia)
olfactory - related to the sense of smell (what things smell like when breathed through the nose)
fragrance - 1. a sweet or pleasant smell กลิ่นหอม, 2. a perfume
scent - a smell (especially a pleasant smell)
inspiration - someone or something that gives you new ideas or enthusiasm to do something แรงบันดาลใจ
familiar - well-known, people know it well, have a lot experience with it, recognise easily
maestro - a person who is very skilled at what they do such as musician (who people respect and admire a lot)
profile - a description of a person including information such as who they are, their work and their personal interests, and their likes and dislikes
composing music - writing new music to be sung and played by musicians on their musical instruments
composing the perfume - creating a new perfume in the same way a composer would compose new music
share - let other people have or use something that you have
in-house - done inside the company (rather than hiring someone outside the company to do the work (outsourcing))
launch - an event to celebrate or introduce something new การเริ่มปฏิบัติการ, การออกตัวของสินค้า
product launch - an event to mark the entry of a new product on the market
regional product launch - a product launch for a whole region such as Asia or ASEAN (not just one country)
blend - a mixing together of different things into one new thing
spritz - to spray a liquid on something or someone
charm (noun) - behaving in a way that attracts people to you and makes them like you
gender - the differences between men and women (including biological and social) (See Wikipedia) เพศ
targets - goals or levels you plan to achieve
shoreline - at the water's edge of a lake or sea
rebirth - coming to life again, as if being born again and coming to life for the very first time)
nature - all the things such as trees, animals, forests, the ocean, plants that were on earth before man ธรรมชาติ
monsoon - the season of heavy rain during the summer in hot Asian countries มรสุม (See Wikipedia) ฤดูมรสุม
journeyed - traveled from one place to another on a long trip
capture - to express what something really is in a way that people can easily recognize it
series - many things (one thing following another, again and again, over and over again)
rooftop - the outside surface of the roof of a building หลังคา
rooftop garden - a garden on the roof of a building
boutique - a small fashionable store selling clothes
launched - started เริ่มต้นดำเนินการ
approach - a particular way of doing something or thinking about something วิธีการทำให้ถึงจุดหมาย
came up with - created something new
panoramic view - when you are able to see a wide or large area of the land or sea around you
reserve - kept for use for some special purpose or use ที่จัดสรรไว้
native - someone who was born in a particular place ชาวพื้นเมือง
followed in his father's footsteps - followed the same job or profession as his father did
simple - easy to understand; not complicated ง่าย,ไม่ยุ่งยาก, ไม่ซับซ้อน
simplification - making things simpler (less complex)
complex - not simple
ingredients - things that are put together to prepare or make something else such as food or medicine ส่วนประกอบ
precise - exact and accurate in details แม่นยำ
long - to want something very much ต้องการ ปรารถนา
process - a series of actions that you take in order to achieve a result แนวทางปฏิบัติ, กระบวน, วิธีการ
effective - working well, getting the job done, producing the result that was intended ได้ผลดี
disturb - to annoy, to do something that stops a place from being pleasant, calm and peaceful รบกวน