On Dec 1, The Herd, a Junior Achievement (JA) company from KIS International School, garnered the top prize at the first annual JA Company of the Year Competition at Sasin Graduate Institute of Business Administration. The Herd, along with the second-place team from Satit Kaset Laboratory School, will go on to represent Thailand at the Asia-Pacific Regional Company of the Year Competition, which will take place in Hong Kong from Jan 16 to 20, 2011.
The Herd competed against Mini-Me from Yothinburana School, QBac from Bangkok Christian College, Skip Co from Kasetsart University Laboratory School, Fusion Records from Bangkok Patana School, ASB Eagles from the American School of Bangkok, and Maraeng from Concordian International School.
Second-place honours went to Skip Co, a Junior Achievement student company from Satit Kaset Laboratory School. The team produced a scented hand sanitiser gel with aloe vera. Third place was won by Bangkok Patana's student company Fusion Records, which produced an album of original music by local artists.
The Herd produced, marketed and sold wallet-sized cards, which were printed on recycled paper and contained useful phrases for non-Thai speakers to use in Thailand. Each pack of English phrase cards contains 56 phrases in English accompanied by a Thai translation and a phonetic description of the Thai translation. Other teams produced products like natural mosquito repellent sachets, customisable dolls, emoticon T-shirts, and sanitary hand sprays. Combined, the teams raised 31,500 baht in start-up capital, turned over 245,000 baht in revenue, earned 96,000 baht in net profit and donated over 76,000 baht to local charities.
The Herd is led by CEO Christopher Hunt. Jeff Smith of KIS, Jennifer Ness of the US Embassy in Bangkok, and Jennifer Erickson of Tilleke & Gibbins served as company advisers.
The annual JA Thailand Company of the Year Competition is a contest of business skills, ingenuity and innovation that focuses on the accomplishments of Thailand JA students, aged between 14 and 18. Currently impacting more than 360,000 young people each year globally, the JA Company Programme guides students in starting and running their own business, and developing and marketing a product or service with help of a local business volunteer.
Finalists ultimately are selected to showcase their business acumen before a panel of independent judges who evaluate each student company's annual report, business presentation, trade booth display and interview performance.
Junior Achievement Thailand is part of the Junior Achievement worldwide non-profit organisation that empowers young adults to achieve entrepreneurial goals.