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BMW to export 10,000 cars a year to China

BMW has doubled its annual car production capacity after the expansion of its facility in Rayong. KWANCHAI LUANGSATHIT

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BMW producing hybrid electric cars & holding big motorcycle racing events in Thailand as it expands car manufacturing with China as main destination for exports.

AUTOMOBILE INDUSTRY

BMW aims to export 10,000 cars a year

11/04/2016
Piyachart Maikaew

German luxury car maker BMW Group Thailand is beefing up its completely built-up units (CBU) exports this year and next, aiming to ship 10,000 cars annually, mainly to China.

RAYONG PLANT EXPANSION

The rise in shipments fits in with the company's international growth strategy after its Munich - based parent company last September announced a 1.1-billion-baht expansion of its Rayong facility, operated by BMW Manufacturing (Thailand).

The expansion finished earlier this year, with the factory doubling its annual production capacity to 20,000 BMWs and Minis.

Motorcycle production has also shot up from 1,000 to 10,000 per year.

BMW sponsored the motorcycle racing event GS Trophy 2016 in Thailand (see here & here):

DESTINATION: CHINA & MALAYSIA

The Rayong factory has been shipping BMW cars to Malaysia since 2006 and started exporting motorcycles to China last year.

To date, the two countries are the plants' only international destinations.

The BMW X3 model, one of the BMW models that is the focus of exports from Thailand this year. (Source: Wikipedia)

FOCUS ON BMW X3 & BMW X5

According to president Matthias Pfalz, the car shipments this year will primarily focus on two models: BMW X3 and X5.

The Rayong facility now makes eight models for BMW and one for Mini: BMW 1 Series, 3 Series, 3 Series Gran Turismo, 5 Series, 7 Series, X1, X3, X5 and Mini Countryman.

The BMW R1200GS, one of many models of BMW motorcycles manufactured in Thailand. (Source: Wikipedia)

BMW MOTORRRAD

The BMW R1200GS, a model of BMW motorcycle manufactured in Thailand, "fully kitted" with containers for touring & traveling long distances (Source: Wikipedia).

It also assembles eight models of BMW Motorrad (motorcycle, motorbike): the F700GS, F800R, F800GS, F800GT, S1000R, S1000RR, R1200GS and R1200GS Adventure.

The group's facility run by BMW Group Manufacturing Thailand is the only site in BMW's global network with full operations for all three brands.

A total of 1,000 units of BMW Motorrad were shipped to Malaysia and China last year.

The group is studying the feasibility of exporting more motorcycles this year to Asian markets, which are fast growing markets.

AUTO PARTS EXPORTS

Auto parts exports to Asian countries is also planned.

Mr Pfalz said the group had set up an international purchasing office at its Thailand operation to ship auto parts and components to 30 factories in 14 Asian countries.

HYBRID ELECTRIC VEHICLES

The group also plans to assemble BMW's plug-in hybrid electric vehicles for the first time at its Rayong plant.

The BMW X5 xDrive40e will be the first hybrid model to be sold in the country since the group started importing CBUs last year. The vehicle is priced at 5.39 million baht.

Last year, the group posted record sales of 8,768 cars, up 5% from the previous year.

BMW accounted for 7,751 units, up 4%, while Mini celebrated its first four - figure year with 1,017 cars delivered, a 10% increase.

BMW Motorrad set a new milestone with 1,280 motorcycles, a record-shattering 83% jump from the previous year.

http://www.bangkokpost.com/business/news/929257/bmw-aims-to-export-10-000-cbus-a-year

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Vocabulary:

according to (prep): as stated or reported by somebody/something - ตามคำบอกเล่า, ตามรายงาน

account for : to be the explanation or cause of something - เป็นเหตุผลของ

accounted for : all the things or people who should be there are now there -

adventure : an unusual, exciting and possibly dangerous activity such as a journey or experience, or the excitement produced by such an activity - การผจญภัย

aim : to have as your purpose or goal - มีเป้าหมาย มีจุดมุ่งหมาย

announce : to tell people something officially, especially about a decision, plans, etc - ประกาศ, แจ้ง, แจ้งให้ทราบ

annual : happening every year - ทุกๆปีด, ประจำปี

annually : happening every year - ทุกๆปีด

assemble : to make something by joining separate parts - ประกอบ

based : where the main work of an organisation, business, etc. is done or controlled - ซึ่งเป็นศูนย์กลาง

beefing up : strengthening - เสริมกำลัง

brand : a type of product made by a particular company - ตรา, ยี่ห้อ

capacity : the amount of something that can be produced - ความสามารถในการ (ผลิต)

celebrate : to do something enjoyable in order to show that an occasion or event is special - ฉลอง

completely (adv): totally, in every way possible - อย่างทั้งหมด

completely built-up unit : CBU, manufactured goods for export in completely built form, cars assembled in the country of origin and exported whole to the destination market, also known as BUX (built-up export) (Source: Wikipedia) -

component : a part which combines with other parts to form something bigger - ส่วนประกอบ,ส่วนเสริม

double : to become twice as big, twice as much or twice as many - เพิ่มเป็นสองเท่า

expansion : when something increases in size, number or importance - การขยายออก

export (noun): something sold and transported to another country - สินค้าออก

facility (noun): a building, equipment, etc., used for a particular purpose - โรงงาน, สถานบริการ, สิ่งก่อสร้าง, สิ่งอำนวยความสะดวก

feasibility : the possibility that something can be achieved - ความเป็นไปได้

figure (noun): amounts, numbers - จำนวนเลข, ตัวเลข

fit : to agree with, match or be suitable for something; to make something do this - เหมาะ,เหมาะสม,สมควร,คู่ควร,สอดคล้อง

fit in (verb): to adjust; to adapt to allow you to become part of a group - ทำให้เข้ากับ, ปรับ

focus : to give attention, effort, etc. to one particular subject, situation or person rather than another - เพ่งความสนใจ

global : world - เกี่ยวกับโลก

group (noun): a business group, a large company that owns other companies -

growth (noun): economic growth, an increase in economic activity - การเติบโต

hybrid : a mixture of different things or styles - การผสมผสาน

international : connected with or involving two or more countries - นานาชาติ, สากล, ระหว่างประเทศ

luxury : the best and most expensive of something - ที่หรูหรา 

mainly : mostly; most of -

manufacturing (noun): making and producing a product - การผลิต

model (noun): a version of a product sold during a certain period of time, a generation of technology or the product - รุ่น

network : a large system of connected parts, organisations, people, etc. - เครือข่าย

operate : to carry out an activity like running a business - ดำเนินการ

operation : a business activity - การดำเนินการทางธุรกิจ

operations : the activity or work done in an area of business or industry - ปฎิบัติการ

parent company (noun): a company that owns or controls another company - บริษัทแม่

plug-in : to connect a piece of electrical equipment to the main supply of electricity or to another piece of electrical equipment - เสียบปลั๊ก, เสียบสายไฟ

primarily : mainly - ส่วนใหญ่, อย่างสำคัญ, แรกเริ่ม, ส่วนมาก

production : the process of making goods or materials, especially large quantities - การผลิต

record : the best or most ever achieved - สถิติ

record-shattering : to break a record by a large amount -

ship (verb): to send or transport somebody/something by ship or by another means of transport - ขนส่งทางเรือรถไฟรถยนต์เครื่องบินหรืออื่น ๆ

shipment : a load of goods that are sent from one place to another - ปริมาณสินค้าที่ขนส่งในครั้งหนึ่ง ๆ

shipping : tranporting goods by ship, usually across the ocean or sea -

shot up : increased suddenly and quickly -

strategy : a plan or method for achieving something, especially over a long period of time - ยุทธวิธี, แผนการ  

study : a project that looks at some subject in great detail and produces a report to share the information - งานวิจัย

unit (noun): a single item of the type of product that a company sells - หน่วย

unit : a part of a company or organisation that carries out a particular function; a group of people who work or live together, especially for a particular purpose - หน่วย,กอง,กลุ่ม

vehicle : a machine that you travel in or on, especially one with an engine that travels on roads, e.g., a car, bus, van, truck, etc. - ยานพาหนะ

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