As Britney Spears prepares for Friday evening's concert -- the first of two at Bangkok’s Impact Arena -- three parodies of her 'Toxic' video, which featured the multi-platinum recording artist as an air stewardess, have themselves become worldwide hits.
The latest, featuring Nok Air flight attendants, had already scored a quarter of a million views at noon Thai time on Friday.
(Video YouTube/M K.)
"We are really excited to see our crew's initiatives to make this incredible video," Pinyot Pibulsongkram, Nok Air's vice president of marketing and sales, was quoted as saying by CNN.
"Not only that they are excited about Britney landing in Bangkok and love the song Toxic, but they also had a lot of fun representing our brand."
The Nok Air hostesses’ slick, sexy video follows a comedic karaoke rendition by “Jenny Spears” -- in reality the Thai party organiser Trasher -- that had been viewed over half a million times by noon Thai time on Friday.
Britney Spears told the Bangkok Post's Guru magazine that she loved Trasher’s cover version, saying “I have seen it, and I thought they did a great job!”
The two parody videos follow a spoof featuring AirAsia steward Assraf Nasir that garnered praise from CEO Tony Fernandes. "The talent in Airasia never fails to amaze me”, he posted on Instagram. “Love it that staff can just have fun and be themselves.”
"I need a hit" sings Britney in Toxic. These parody videos have more than a million...and counting.